Crazy to drop 280000 10 days Hangzhou sell 200 S300

The new year's auto market is weak or weak. Most car dealers maintain the car price policy around the Spring Festival, or continue to wait and see, or wait for appropriate promotional opportunities. Without any indication, the Mercedes-Benz S300 suddenly jumped to the highest stage, after a year of shocked 100,000 yuan drop, the price cuts up to 280,000 yuan.

10 Days Hangzhou Sells 200 S300s

"The Mercedes-Benz S300 has recently dropped more than 200,000 yuan, more than 600,000 can be bought!" A friend broke the news to the reporter. The news was confirmed at the dealer. "Just sold five more cars today, with a discount of more than RMB 250,000."

The past week was a crazy week for the S300.

The reporter learned that the 4 4S stores currently being sold in Hangzhou are invariably involved in the wave of price cuts. From the beginning, there is a tacit understanding that each one-day turn will be conducted quietly and fully rolled out. The guide price is 910,000 yuan and 930,000 yuan. For the 2 vehicles, the discounted price is as high as 250,000 to 280,000 yuan, and in early February, this discount has been stable within 150,000 yuan. In other words, the same S300, in early February still needs 760,000 yuan, last week only need to buy about 650,000 yuan, almost equal to the price of a Mercedes-Benz E300. As a result, many customers who originally planned to purchase E-Class vehicles have adjusted their car purchase requirements.

Although there was no publicity, the news still spread like wildfire. In addition to direct customers, there were many second-tier distributors. Almost all the dealers sold the S300 in stock within one day. The riders responded to the situation at one time, and no one car was found in Hangzhou City. A few days later, a small number of vehicles were added to the city one after another. According to industry estimates, sales of S300 in at least 4S stores are all over 50 vehicles. In other words, as of the time of dispatch, in the past week, Hangzhou sold more than 200 S300s.

Under the impact of the S300 price cuts, the E-class car could not hold on and quietly increased the preferential rate. The maximum discount was expanded from 14 million yuan in the previous year to 200,000 yuan in the previous week.

"A dose of potion continues, the market seems to be recovering..." The dealers are satisfied with the effectiveness of the promotion. After the inventory of 200 vehicles has been cleared, the dealer's current car pressure is reduced, and they are reluctant to lose too much money; The secondary dealers of goods are also looking forward to earning one from small to medium-sized ones, which means that the car prices will gradually rise.

The same is true of the fact that "the price of the current car that can be asked now has gone up by at least 30,000 yuan, and there are very few cars." Yesterday, market participants said.

The winds of price cuts swept the country This time, the price of the S300 was soaring, in addition to depth and breadth. With the focus on areas such as Shanghai and Zhejiang in East China, major price cuts have begun in many cities throughout the country. Although most of the discounted rates are not as large as RMB 280,000, most of them are also worth more than RMB 200,000, and the pace is surprisingly consistent, basically in February 10. Start before and after day.

"It is said that the Mercedes-Benz manufacturers have issued a text, willing to bear more than 10,000 yuan for each S300 sold marketing costs, this document arrived the next day, the dealer started this round of promotions." Informed sources disclosed to reporters.

What is the reason for this large price change? Netizens have speculated. Dealers told reporters that the main purpose is to withdraw funds. It is reported that in December last year, in order to rush sales throughout the year, the manufacturer had allocated a considerable number of S300s to dealers. The duration of this batch of vehicles is two months, that is, by the end of February, dealers must resort to repatriation. A large sum of money. Second, the auto market before the Spring Festival is too weak. If sales in January can still be filled by some of the stocks in December last year, the severe market situation in February has to be directly faced. Third, this is also the most powerful market-strengthening agent before the Beijing Auto Show. Only by digesting the inventory, can it be convenient for Mercedes-Benz to move into the light at the Beijing Auto Show and launch new initiatives.

The S300's big move alerted the country's riders. In the Mercedes-Benz Cheyou Club of the major forums in the past week, the S300 was definitely the topic center, and more riders were eager to buy the S300 and converted it into a S350 with a guide price of more than 1.3 million. . “The price of an S350 can buy 2 S300s,” Zhou Weibing, general manager of Zhejiang Zhongde, who specializes in repairing luxury cars, told reporters that the current price of the S300 is very attractive to riders, and some of them are more motivated. Brains, S300 compared to the S350, the appearance is almost the same, the difference in interior configuration is not large, the biggest difference in the power and automatic door suction, and deployment of modified only need less than 10 million, it is learned that there are already riders Consult the modification.