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On February 7th and 8th, 2009, Volvo Trucks hosted a major event in Qingdao, a beautiful coastal city, titled “Exclusive Enjoyment, Driving Challenges.†The event featured the launch of new FM and FH truck models in China, alongside the Million Pengcheng Customer Award Ceremony. The Qingdao Olympic Sailing Center became the center of attention as Volvo Trucks unveiled its latest innovations. During the same period, the Volvo Ocean Race teams also made appearances, creating a unique blend of sailing vessels on the water and powerful trucks on land.
The Swedish Ambassador to China and several envoys were present, adding prestige to the occasion. This event marked a significant milestone for Volvo Trucks in China, showcasing their commitment to innovation and customer satisfaction. The full product line upgrade not only reinforced Volvo’s leadership in the industry but also injected renewed confidence into the Chinese market.
One of the key highlights was the introduction of the all-new FM and FH models. These vehicles were designed with improved driver comfort, enhanced engine performance, and advanced safety features. They maintained Volvo’s signature power and reliability while delivering exceptional fuel efficiency and environmental responsibility. This update reflected Volvo’s ongoing dedication to quality, safety, and sustainability.
Another major focus of the event was the launch of the Volvo Gold Service Agreement in China. This service program, which includes blue, silver, and gold tiers, is known globally for its comprehensive approach. Since the Blue Card service was introduced in 2006, it has helped improve vehicle uptime and customer satisfaction. The Gold Service Agreement takes this a step further by offering more extensive maintenance and support, ensuring customers receive peace of mind and long-term value.
Volvo Trucks China President Lu Botian emphasized that the Volvo Ocean Race exemplifies the company’s core values—harmony with nature, teamwork, perseverance, and customer collaboration. In a time when the industry faces challenges, Volvo’s product and service upgrades send a strong message of confidence and support to both customers and the market.
With its complete solutions and unwavering commitment, Volvo Trucks continues to set new standards in the heavy truck industry. It is expected that these efforts will provide reliable support to logistics companies and help them navigate through tough times.
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