At the end of the year and the end of the year, when we look back at the way that truck companies have gone throughout the year, it is not difficult to find that in 2013, truck companies showed four trends of adjusting structure and maintaining growth. The four major trend of the situation shows that the sales volume has increased year-on-year. It has responded to the country's fourth-level emission upgrades. It has adjusted its product mix. The medium and heavy truck companies have developed light trucks. Some of these trends will continue into 2014, affecting the trend of the truck and truck markets in the new year.
, The heavy truck business sales grew <br> <br> reporters that the six companies to participate in the annual meeting are reflected in 2014 sales grew. Industry data shows that in January-November 2013, the total sales volume of heavy trucks was 690,000. It is expected that the sales volume for 2014 will reach 770,000 units, an increase of 21% year-on-year, and the heavy truck market will have recovered in 2013. Thanks to this, sales of medium- and heavy-duty truck companies mostly achieved year-on-year growth.
FAW Jiefang sold 188,000 heavy trucks, an increase of 20% year-on-year, and exceeded 11% points to complete the target of sales volume at the beginning of 2013. The sales volume of Dongfeng Motor’s medium and heavy trucks was 163,000, and the sales volume of heavy trucks increased by 20% year-on-year. The sales volume of China Cards increased by 17% year-on-year. The sales volume of Sinotruk heavy trucks was 120,000, an increase of 12% year-on-year. In 2012, SAIC Iveco Hongyan, which had fallen into a trough, saw sales volume increase by 65% ​​year-on-year to 28,000 units in 2013. Only the sales of Bei Ben Heavy Duty Truck fell, and only 17,000 units were sold.
The year-on-year increase in sales of medium- and heavy-duty truck companies is naturally related to the overall industry sentiment. The industry-wide prosperity benefited from a series of factors such as a macroeconomic growth rate of 7.7%, urbanization, and the country’s fourth emission upgrade to stimulate the country’s demand for three vehicles, and dealers’ price cuts.
Emissions upgraded to become double-edged sword <br> <br> reporters participating in, when heavy truck business in'll find that upgrading to National IV emissions, the heavy truck business has brought good, it also brings problems. The National IV emission standard, which was originally scheduled to be implemented on July 1, 2013, did not expect to be implemented on time, but instead based on the conditions in each region. Some regions entered the four national thresholds in 2014, which resulted in a significant increase in sales of triple-cards after October 2013. Dealers to digest the country's three inventory vehicles before the official implementation of the National IV emission standards, vigorously reduce price promotions, overdraft demand in 2014.
The uncertainty of the implementation time of the National IV emission standard has also brought troubles to the company. First of all, it is difficult for companies to schedule production. Second, dealers have a dilemma for stocking. Once again, the failure of oil products can easily lead to “poisoning†in the country’s four engines, as well as adding to the company’s troubles.
The company's efforts to adjust the product structure In 2013, the sales of Bei Ben Heavy Duty Trucks were less than half of the sales target of 35,000 units at the beginning of the year. The fundamental reason was that the product structure was irrational. Shao Jingkun, general manager of Beiqi Heavy Truck Marketing Co., Ltd., said that due to the stagnation of open-pit mines in Inner Mongolia and other places, the sales of Hangtu dump trucks, which are the top products of Bei Ben Heavy Duty Truck, have declined. Therefore, Bei Ben’s adjustment of product structure in 2014 is also considered. In addition, not only has the sales volume been set at 25,000 units in 2014, but also it has stipulated in detail 6800 tractor units, 31% of total sales, 8800 dump trucks, 40% of total sales, and 2400 gas vehicles. , which accounted for 11% of the total sales, special vehicles and trucks accounted for 9% of the total sales.
Four trend pattern previews commercial vehicle business sales growth <br> <br> SAIC Iveco Hongyan is also facing the same problem. Drawing lessons from 2012, SAIC Iveco Hongyan set sales of road vehicles to 25% of total sales in 2013, but only 20% in the end. This was considered by the general manager of the company Xiong Weiming as a great regret. In 2014, SAIC Iveco Hongyan also continued its efforts to increase the proportion of road vehicles in total sales.
China National Heavy Duty Truck also has similar problems. Based on the large-displacement of 250kW or more and medium-to-high-end tractors, the growth rate was 152% in 2013. Heavy-duty trucks have also strengthened the road vehicle business and launched the SITRAK brand heavy truck. In 2014, CNHTC plans to sell this model to 10,000 units.
, The heavy truck business sights <br> <br> addition to Dongfeng light truck, Fukuda, the heavy truck and light truck business is excellent both companies, in 2013, the traditional Chinese heavy truck, FAW and other heavy truck companies clearly demonstrated for light trucks interest of. China National Heavy Duty Truck not only set up a light truck division to produce HOW, Yellow River and other brands, light trucks, but also injected huge amounts of capital into the restructured Chengdu trump card. In addition, FAW Qingdao has also launched a medium and high-end Tiger V light truck.
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