After the turn of the major LED lighting brands in 2013, the Huazhong and South China lighting markets finally ushered in the baptism of the LED lighting era. At the dawn of the LED era, whether it can be reborn is the theme that lighting companies and merchants face together in 2013.
The fierce competition in Guangzhou continues. 2013 is the year of LED popularization and development. The development speed and scale of LED in first-tier cities are eye-catching. As a neighboring city in the ancient town of Dengdu, Guangzhou has a particularly complicated market situation and opportunities.
In 2013, the Guangzhou lighting market was fiercely competitive. Major enterprises and merchants began to compete in channels and customers, and engineering and commercial LED lighting has become the first choice for customers. Home lighting LEDs are also slow. The lighting shops in the Guangzhou lighting market and the building materials market are not uniform in size, and the radiation range is different. The transformation and upgrading of the stores need to be resolved. Merchants have upgraded and renovated the store construction, sales services, LED products and coverage, in order to obtain a higher customer volume.
In 2014, there will be more LED products in the lighting market in Guangzhou. The popularity of home lighting LEDs will reach a new level, and the killing of major brands will be more intense, and strong brands will emerge. In the face of such a competitive environment, enterprises and businesses will be more focused on product quality and sales services, and the market regulation role is to survive the fittest, to achieve the best results of resource allocation adjustment.
Guangzhou, where production areas and service areas are highly overlapping, is a must for businessmen. The brands of various brands are coming to the fore. For example, the Guangzhou International Lighting Festival has been successfully held again. The Foshan brand has risen in Guangzhou in the vicinity of the water tower and the LED lighting has entered the Guangzhou market. The signing merchants have achieved high innovation and the Shell Wright Health LED concept is widely recognized in Guangzhou and the success of Guangya Exhibition, Sanxiong. Aurora sponsors Guangzhou Hengdaden Asia. The smelting of these major national brands on the Guangzhou lighting market has made Guangzhou lighting merchants full of expectations for 2014.
Henan LED lighting brand has a large inventory of Foshan lighting: In 2013, Foshan Lighting increased its efforts to deepen the channels of Henan market. In November, Foshan Lighting successively set up operation centers in Anyang, Luoyang, Xinyang, Zhoukou and other cities and held dealer meetings, which caused great repercussions. In terms of products, Foshan Lighting has launched LED bulbs, T5 series and T8 series. In terms of channel construction, in addition to deep-rooted channels, the construction of specialty stores is constantly improving, and the results are eye-catching.
Hongyan: Starting from November, Hongyan LED has concentrated operations on the two markets of Luoyang and Zhengzhou. In the process of centralized operation, the professional teams of various departments of Hongyan have extensive contacts with mainstream enterprises in Henan, and comprehensively demonstrated the achievements of Hongyan in the LED field in recent years, which greatly enhanced the brand identity of the merchants to Hongyan. Hongyan has since opened the door of Henan market. .
Mulinsen: The T8 lamp is a sharp blade in the hands of Mulinsen. Therefore, Mulinsen has more than one edge in the Henan lighting market. Although Mulinsen Henan operator Sanyi is the owner, this does not affect the absolute advantage of Mulinsen products in the large circulation channels of Henan lighting market.
Shifu: A few years ago, a cost-effective Yulan bubble made Shifu become one of the pioneers of LED lighting channels in China. Now, Shifu has made breakthroughs in price and took the road of popularization. At the same time, it has strongly supported cooperative merchants in terminal display, advertising, promotion, manpower and decoration. This has undoubtedly received wide attention from the market.
NVC: In the Henan market, NVC lighting sales lead, the channel is perfect, the brand advantage is outstanding. In 2013, with the overall price reduction of NVC LED products, the market share of NVC brand increased rapidly. At present, NVC Lighting Henan Operation Center pays more attention to the construction of terminal image. On the one hand, it starts to optimize the dealer structure, on the other hand, it further deepens the channel construction and begins to layout the township market.
Three males. Aurora: For a long time, Sanxiong. Aurora has a large market share with its huge advantages in the fields of brackets and light panels. Three males. The resurgence of Aurora is inextricably linked to the brand's core operator and Hui. Previously, Sanxiong. Aurora and CCTV5 fully support Evergrande's expedition to the World Cup, and once again witnessed Evergrande with Chinese fans to create more glory, which makes the three poles. Aurora has caused a new round of attention in the industry.
Yiguang: In 2013, Yiguang LED lighting triumphed in the Henan market. Open LED with LED bulbs, effectively integrate Henan quality merchants through LED science lecture halls and dealer conferences, realize the rapid laying of sales channels, and step by step to launch series of items such as ceiling lights, brackets, track lights, ceiling lamps, etc. In order to maintain its brand's high market activity and channel vitality.
Guoxing Optoelectronics: At the beginning of September 2013, Guoxing Optoelectronics Henan Operation Center was formally established in the Central LED Lighting Trading Center. The high-end store decoration and image display laid a solid foundation for Guoxing Optoelectronics' market development in Henan. In 2013, Guoxing Optoelectronics set up a team of nearly 10 people in Henan to carry out operations, and comprehensively promoted in engineering and distribution channels.
Teyoushi: In 2013, Teyoushi Lighting held two large-scale promotion meetings for terminals, such as Shangchao, Security, and Monitoring, and for dealers in Henan. In terms of product positioning, price positioning, sales model, terminal display, and event site control, Teyous has achieved near-perfect status. In 2014, Teyous is worth looking forward to.
Broadcasting flat panel lighting: The broadcaster focuses on the production and research and development of flat panel lights. The image and accurate positioning of the terminal enable the broadcast brand to enter the lighting field. In the LED lighting lecture hall Henan Station on December 26, 2012, the popularity of the brand was rapidly rising. In April 2013, Weifang launched another dealer meeting. With the gradual wide application of flat panel lighting, more and more mainstream dealers in Henan have begun to cooperate with the broadcast.
Guangxi store pattern chaos new brand survival difficult in 2013 Guangxi lighting market, mobile integration is the mainstream trend, first the terminal shops due to changes in the store or business district and timely adjustment, and then the traditional brand with channel advantages to try to change, followed by the new brand LEDs are the main products to penetrate the terminal market.
In 2013, it mainly concentrated in the lighting stores in Nanning, Liuzhou and Guilin. The scale has been reduced. Some stores have even withdrawn from the original business district and developed to the periphery of the city. The retailers who use the store as the sole place of operation are also affected by the turbulent pattern of the store. For example, in August 2013, the closure of the Nanning Centennial Lighting Trading Center directly led to hundreds of merchants rushing to new nests. Excessive reliance on the rental shops of the stores is a common problem for these retailers. Some retailers want to break the current embarrassing situation by forming alliances, but the results are minimal.
Guangxi traditional lighting brands such as Foshan Lighting, Op, NVC, etc. have begun to illuminate the channel layout of LED new market. For example, Foshan Lighting has two LED promotion activities in Guangxi in one month, and was held in Fenglin Hotel, Yulin City on August 17th. New product and store joining promotion conference, new product and channel investment promotion conference held in Tianhu Hotel, Nanning on August 28. Another example is Op Op Lighting, which was launched in Fengshan County, Guangxi on November 15th, to illuminate the future theme activities, aiming at solid sales outlets and guarding traditional channels.
In 2013, a new brand in the Guangxi market, such as Wrigley, set up a specialty store in the Nanning Fu'anju Building Materials Plaza, attracting local dealers' attention. However, the new brand stores that only sell LED products are facing increasing pressure to survive. They cannot adhere to the market trend. These new brands are slowly shifting to traditional channels, not colliding with powerful old brands, but looking for Your own market position, squatting standby.
Nanning is the transportation hub of the three cities of Beibu Gulf. The high-speed rail line reaches Liuzhou and Guilin. It provides great convenience for merchants gathering and logistics transportation, which determines that Nanning will be the core battlefield of various lighting businesses. In particular, there is currently no well-known regional lighting and lighting company in Guangxi. This unfinished virgin market will be a huge business opportunity for any enterprise.
Hunan LED lighting distribution channel gradually matures Hunan LED Lighting 2013 Top Ten Outstanding Distributors include Hunan Changde Yajun Trading Co., Ltd., Hunan Yiguang Lighting Operation Center, Hunan Deshun Power Supply, Hunan Liangdian Lighting, Hunan Jindian Lighting, Hunan Dumb lighting, Hunan Baoqing lighting, Zhangzhou Baolian lighting, Zhangzhou Zheng Electric, Changsha Dihao lighting, etc.; the top ten outstanding LED brands in the year are Yiguang, Mulinsen, Langshi, Teyoushi, Shensi, Guipai, Haoyi, Wrigley, Guoxing Optoelectronics, Qinshang Optoelectronics, etc. Among them, the sales networks of brands such as Yiguang, Mulinsen, Langshi and Jiadun in some cities and counties in Hunan are now basically perfect.
Zhou Yaping, chairman of Hunan Changde Yajun Trading Co., Ltd. said that in 2013, the LED lighting market in Hunan was developing rapidly, and LED lighting products were widely used in hotels. Dealers operating low-end products mainly take the wholesale channel of the market, and dealers who operate high-end LED products take the retail and engineering channels. Due to the price confusion and low quality of LED lighting products on the market, dealers are still looking forward to cost-effective LED products.
Zhou Yaping also said that 2014 is a crucial year for enterprises. With the basic popularity of LED lighting products and the maturity of technology, many engineering projects will be launched, which is crucial for the development of enterprises. Changsha Nanhu Lighting is the largest lighting city in Changsha, with retail, wholesale and engineering as its mainstays. Judging from its development trend, Nanhu Lighting is the most suitable for the professional store route in the future. Although the market is still quite chaotic, the overall development of Nanhu Lighting is more optimistic, and it will be better to develop new stores in the future. As for e-commerce, many young people nowadays like online shopping, and the prospect of Hunan lighting e-commerce is also very good.
Hubei lighting market is becoming more professional In 2013, Wuhan lighting and lighting market continued to develop, with more than 20 lighting markets, and new stores are constantly emerging. Some important conferences of well-known brands are also held here, such as March 24, the win-win future, the launch of the strategic alliance plan and the Hubei Investment Promotion Conference for the LED lighting products; on April 10, the Yasuo Lighting Group Hubei Regional Distributor Conference Cum new product launch conference; April 23, Donghan LED lighting illuminates China Tour Forum and Wuhan Aumang customer appreciation evening; May 10, Yiguang LED lighting science lecture hall and Hubei market launch conference; May 29 Day, Guangdong 25th Anniversary of Qi Li Electric and Wuhan Century Qianhua Lighting 20th Anniversary Appreciation Meeting; July 26th, Liang Jianda Wuhan Qinshang Optoelectronics 2013 Lighting Industry Development Seminar and New Product Promotion Conference; August 20th Everlight LED Lighting Science Popularization Hall and Tianmen Market Launch Conference, October 29th, Yiguang LED Lighting Science Lecture Hall and Huangqi Market Launch Conference, etc. These conferences show that in the next three years, the Wuhan market will gradually become more specialized and branded. .
The mainstream lighting market in Wuhan is mainly concentrated in Hankou. The professional lighting market and the comprehensive building materials market coexist, which is the characteristics of the Hankou lighting market. Wuhan Lighting Market consists of Hanlai Lighting Plaza, Tianxiang Lighting City, Tianxiang Lighting Home Optics Valley Store, Yintai Decoration Plaza, Nanguo Light World, Evergreen Lighting City, Jiajia Meiju Lighting City, Hefu Jinsheng Building Materials Market, Yijia Decoration Plaza, Xiaodongmen Building Materials Market, Jinsheng International Home, Ouyada Home, Longyang Kangjia Building Materials, Hongqi Building Materials Market, Xiangjiang Home, Taikailong Lighting City, Wuzhou Light World, Hankou North Hardware & Electrical Market, Jinsui Lighting City, Rudder Falling The home appliance hardware coating market, Shilipu building materials market and other stores, in addition to autonomous streets, copper portraits, Qingfen Road and other street lighting market.
The top ten outstanding distributors in Wuhan include Time Lighting, Wuhan NVC Lighting, Tianhao Meijia, Zhenyouliang Lighting, Strong Star Lighting, Yanbang Lighting, Wuhan Aumang, Meiya Lighting, Century Qianhua Lighting, and Dehao Electricity; the top ten outstanding LED brands in the year include Mulinsen Lighting, Yiguang LED Lighting, Changfang Lighting, Qinshang Optoelectronics, Hongyan LED Lighting, Langshi Lighting, Shifu Ford Lighting, Wrigley LED Lighting, NVC Lighting, Foshan Lighting, etc.
In 2014, LED brand enterprises will continue to maintain a strong momentum. While mainstream LED brands optimize and improve existing networks, they will continue to increase their efforts to deepen the market in the third and fourth grades.
Air Water Hose Fuel Oil Hose,Oxygen Rubber Hose,Acetylene Hose,Fuel Rubber Hose
SHIJIAZHUANG STRONGFLEX I/E CO.,LTD. , https://www.hydraulichosegroup.com