China's market, large population, unbalanced economic development, resulting in valve products in various regions of consumer discrepancies, the product is not universal, the valve product types across the country are not the same. All to create a good valve brand, we must first establish their own brand base (in fact, many successful brands, such as FMCG, clothing, appliances and so on are similar, are first to establish their own base, sum up experience, the promotion to the country) . Wang Laoji herbal tea success is the first success in Wenzhou, southern Zhejiang and Guangdong before pushing to the country; first fluttering milk tea success in schools around Hangzhou, pushed to the country, the last to be the industry leader. For the valve brand, the establishment of a base of their own brand is even more important. 1, choose the region for the brand and product line, build a strong regional brand, to establish their own base: Because of the valve is not universal, so the valve manufacturers more opportunities to create their own brand, the brand can not be strong for each region, So you can make a breakthrough in the regional market. Such as South China, Southwest, Northwest, Northeast, North China and so on. Can select a certain area, for the region to develop the right product line and high-quality products, reasonable operation, will be able to occupy the market. The success of the Chinese revolution was gradually achieved after the establishment of the Jinggangshan and Yan'an base areas. This is where the valve brand must learn and learn. 2, the product before all the stereotypes, the blind development of the national market: a lot of manufacturers positioning the beginning to do the national brand, everyone knows, the difference of each region, and ultimately in the cost of investment and product development into a great case, the result is poor This is the passive generation of blind confidence. This is the unknown, all will fail. 3, focus on the advantages of the development of 3-5 markets: "focus on superior forces to build their own base" to find the weak areas of competitors, to play mobile games and guerrilla tactics to establish their own core customers, you can get the brand victory. This is the valve brand must master the principle, otherwise, will only be passive beaten, want to do a good job, in fact, are doing well. Of course, the successful brand marketing, many factors, but the key point is: "focus on the advantages of key development," the establishment of the base is the valve brand needs to be faced with the success of the base area to be fully rolled out, and finally achieved full success ã€Print】 ã€Close】