Analysis of the Ten Elements of the "High-precision Specialization" in the Pearl River Delta Mold Industry

2011 is the first year of the “Twelfth Five-Year Plan” for China's mold industry. The mold industry in the Pearl River Delta region is still riddled with insufficient domestic self-provisioning rate, weak development capacity, unreasonable corporate structure, low standardization level, and low usage coverage of standard parts. Lagging and other issues, to make the mold industry in this area to a higher level, bigger and stronger, focusing on what issues to solve?

During the “Eleventh Five-Year Plan” period, the development speed of China's mold industry was remarkable, and it has been rapidly improved in terms of technical strength, process equipment and management level. This is mainly due to the challenges faced by our country's industrial production in terms of product variety, rapid update and fierce market competition. The market, customers, and OEMs have proposed "short delivery time", "high precision" and "good quality" for mold manufacturing. "Price is low" and other requirements, the development of mold technology is mostly reflected in the track to meet the above requirements and upgrade. In particular, many mold companies in the Pearl River Delta have introduced many foreign advanced equipment. The coverage of equipment numerical control ratio and CAD/CAM applications has been greatly improved. The standardization level and the use rate of standard parts have been relatively high. The mold manufacturing cycle is short, and it can adapt to the rapid market response. However, there are still irrational structural configurations of the mold enterprises in the Pearl River Delta Region. The proportion of technical personnel is low: most enterprises are below 10%, employees have poor interchangeability in technology and production positions, and there is still only a focus on mold development that does not attach much importance to product development. Phenomenon, resulting in low comprehensive development capabilities, often in a passive position in the market.

At present, the production rate of Pearl River Delta molds is as high as 60% to 70%, and the commercialization rate of molds is low. Even professional mold factories are mostly “large and complete” and “small and all”; while in foreign countries, 70% or more. Is a commodity mold, most companies are "small and specialized" "small and fine", production efficiency and economic efficiency.

After entering the “Twelfth Five-Year Plan” period, the research and application of low-carbon economy and green manufacturing technology will become a magic weapon for mold manufacturing companies seeking sustainable development. In order to reduce costs and improve the competitiveness of enterprises, OEMs have put forward new requirements for mold manufacturing technology innovation and machine tool equipment tooling renovation. Low-carbon economy and green manufacturing technology research and application have sincerely become the direction of future economic development. This is also the product entering the international market. One of the important foundations. As everyone is concerned, the construction of green barriers by environmental protection in some developed countries in the world today undoubtedly increases the difficulty of access to the international market. Environmentally-friendly high energy-consuming products are either rejected or heavily taxed.

From the point of view of the entire equipment manufacturing industry, the energy consumption level of the industry itself is not high, but the products it produces are "large consumers" of energy consumption. In view of this, the position and role of the equipment manufacturing industry in building a low-carbon economic development model are also placed high hopes. The future direction of efforts is to provide low-energy environmental protection products and comprehensive utilization of resources; to provide end-of-end environmental protection and recycling equipment; Through advanced production and processing technology to further optimize the efficiency of machinery manufacturing. The combination of processing technology and green product technology will inevitably be included in the key considerations when users purchase equipment.

This requires a corresponding change in the development pattern of the equipment manufacturing industry, from the extensive pursuit of scale in the past to the transformation of independent innovation capabilities and the creation of international competitiveness. Undoubtedly, this will be the industry’s pursuit during the “12th Five-Year Plan” period. The breakthrough point of strategic transformation. In terms of the mold industry, in recent years, new products, new technologies, new equipment, and new processes have been continuously promoted, and some of them are related to energy conservation and consumption reduction, and are worthy of attention. For example, hot runner technology is increasingly being promoted is a good example. Because the use of hot runner technology mold can improve the productivity and quality of parts, and can greatly save the raw materials of the parts and save energy, the extensive application of this technology has become a major innovation in plastic mold manufacturing. According to Luo Baihui, deputy secretary-general of the Shenzhen Mould Technology Association, foreign hot runner technology has developed rapidly. 50% of plastic mold enterprises have adopted this method, and some plants have even reached 80% or more. The current situation in the Pearl River Delta is Yes: Plastic mold companies use only about 30%. To make the mold industry in this area take a higher level, bigger and stronger, I think the following suggestions are worth considering.

1. Structural adjustment is the main theme

Qualified companies should vigorously develop high-tech molds mainly represented by large-scale, precision, complex, and long-life molds to develop high-end products. Doing special work, doing fine work, doing fine work, doing special work and making new work is the direction of development. In internal management, deepening organizational structure adjustment, intensifying the transformation of production organization methods, implementing process reengineering, further changing the extensive state, strengthening management and control, improving and perfecting the management system that meets “professional, refined, and strong” and improving production, Technology, quality and other basic management levels, and promote the continuous improvement of the quality of the company's economic operation.

2, innovation and upgrade is the key

Innovation should be based on ideas, techniques, management, systems, etc. Upgrading should include aspects such as product level, technical level, management level, profit level, and improvement of labor productivity. At the same time, attention should be paid to the relationship between innovation and introduction.

3. Create new growth points in the "Blue Ocean" market

Enterprises should not only further strengthen their competitiveness in the “Red Sea” market, but also create new growth points in the “Blue Ocean” market. Development should avoid vicious competition in the market.

4. International and domestic "two ships" diversification

At present, the scale of global manufacturing transfer is increasing, and the speed is also accelerating. It is extending to the depth and breadth, and China's mold industry is the ideal place to achieve the transfer. The future of the mold industry is promising. Mold enterprises must not only continue to pay attention to the traditional market, but also actively develop new markets. In the internationalization of operations, in addition to the United States, Japan, the European Union, and the Southeast Asian market, it should also consider opening up markets in countries and regions such as the Middle East, Central Asia, Russia, Eastern Europe, South America, Latin America, India, and Africa.

5, reasonable and effective cost control

Mould companies are faced with heavy pressures on rising prices of raw materials and energy in the upstream and mold prices that have not risen. If companies cannot fundamentally solve the problem of cost control, companies will risk being eliminated. To this end, not only must the pressure of rising costs from the upstream be resolved through its own scientific and technological advancement and optimization and upgrading, but also relying on the informatization means and the joint efforts of all employees to carefully calculate all details in order to control all costs reasonably and effectively.

6, increase the scale effect

Economies of scale produce benefits, mold cluster production has advantages, and development should be encouraged. While the specialization of “small and fine specialization” continues to develop, the scale effect naturally receives attention. In addition to making the company bigger and bigger and making economies of scale produce benefits, we must also increase the scale effect, including the development of "mold parks," "mold cities," and "mold gathering production bases."

7, expand the mold as the core of the industrial chain

If the industry chain of the mold itself is combined with the upstream and downstream related industries, a larger industrial chain will be formed.

Qualified companies can develop the industrial chain with mold production at the core. Build a mold production base with high level and strong capability. Through market operation, we will gradually form a regional comprehensive mold production chain and a larger industrial chain linked together. This is very promising, and it should also include public service platforms and production services.

8. Development of Advanced Manufacturing Services

Foreign large companies and multinational corporations often account for more than 40% of their total revenue in modern manufacturing services. This practice can be used for reference. In fact, extending the general export trade to the service industry has been successful in some enterprises in China. This proves that providing solutions and complete sets of services has better prospects than ordinary export trade.

9, e-commerce and network marketing

The use of INTERNET network technology can not only form an industry alliance, but also allow mold companies to establish more extensive and immediate contact with customers at home and abroad. This will not only facilitate the communication of business and technology with each other, but also facilitate the development of virtual enterprises and other aspects.

10. The “College of Industry, Academic Research, Government, and Enterprise” Alliance attaches importance to talent training

The combination of production, education and research will help create results and industrialize them as soon as possible. Talent training is not only the school's business. A truly good company should establish a sound training system internally. The strengthening of school-enterprise integration, the linkage of factories and schools, the establishment of student practice bases in enterprises, and the establishment of staff training bases in schools have been proven to be effective ways to train talent.