Recently, in the "2014 domestic independent automobile brand word of mouth report" (hereinafter referred to as "Report") jointly issued by China Statistical Information Service Center (CSISC), Xinhuanet, China Quality News Network, Brilliance China is super high The general word of mouth index led the list, Changan and Chery ranked second and third.
All the data of this report comes from the big data research laboratory of China Statistical Information Service Center, a unit of the National Bureau of Statistics. Through the monitoring of the whole network, 30 independent automobile brand data were collected, and 21 active brands were selected according to the general sound volume of the society. After rigorous monitoring and research, the results will be tangible and reliable.
Judging from the overall situation of the "Report", 21 independent auto brands have passed the monitoring of six dimensions, and the gap between the top three reputations of the top three is obvious. As the champion of this report, Brilliance China stands out with its comprehensive consumer interaction index, corporate reputation index, product acclaim index and other dimensions.
In terms of “Consumer Interaction Indexâ€, China Weibo, WeChat and Forum have been discussed and interacted by a large number of Internet users, ranking first in the annual performance, and Chery and Changan ranked second and third. In terms of “Enterprise Reputation Indexâ€, China leads the other brands with “1.92†excellent results. Changan and Hongqi rank second and third. Regarding the “Product Appraisal Indexâ€, Chinese products have the highest popularity and praise, followed by Roewe and Pentium.
It is understood that since the cooperation between BMW and BMW, the Chinese brand has received strong support, not only has mastered many international cutting-edge technologies, but also has considerable achievements in quality supervision, cost control, and terminal service system construction. Naturally, it is more acceptable to the public. .
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