"Ring Pacific" printed in the "Made in Changzhou," the memorable Changzhou manufacturing reputation. In the first quarter of this year, four trademarks of Changzhou Huarisheng Reflective Material Co., Ltd. and other companies were recognized as well-known trademarks by the State Administration for Industry and Commerce. At this point, Changzhou has 93 well-known trademarks, ranking first in the province, an increase of 3.9 times over the "Eleventh Five-Year" period. Among them, the number of well-known trademarks in Wujin District and Changzhou Hi-tech Zone ranked first in the same region in the province.
The process of industrial transformation and upgrading of Changzhou enterprises is, to a large extent, the course of “brand building, tree licensing†for trademark brands. Enterprises from the initial license production, OEM production, to their own brand name and diversified brand management, formed a group of high-profile trademark groups with Changzhou advantages, highlighting characteristics of Changzhou, speeding up the pace of industrial economic development.
During the “Twelfth Five-Year Plan†period, Changzhou took the implementation of the trademark strategy as an important measure to boost the transformation and upgrading of economic development, and promoted the deep integration of trademark strategy and economic work, realizing the transition from low added value to high added value and from price The transition from competition to technology competition and from cost competition to brand competition has promoted the transformation of Changzhou Manufacturing into “Changzhou Zhizhiâ€.
"Sihua" cultivation, strong growth of brand groups
Since the Changzhou City Government issued the "Opinions on Vigorously Implementing the Trademark Strategy to Promote the Construction of Innovative Cities" in 2010, the policies for the development of the trademark undertakings in the seven municipalities (districts) of the city have mushroomed. Jintan and Wujin Districts not only reward newly-received well-known trademarks and provincial well-known trademark enterprises, but also reward registered collective trademarks, geographical indication trademarks, internationally registered trademarks, and agricultural product trademarks; High-tech Zone, Zhonglou District include trademark strategic objectives and tasks The government's annual assessment index; Xixiashu, Henglin and other townships have also adopted a trademark support policy based on their own characteristics.
There is no direction without a goal. Since 2011, the Changzhou Municipal Committee and the Municipal Government have incorporated trademark brand strategic projects into the city's key project projects and established the annual trademark brand development assessment task. In 2014, the municipal government promulgated the Opinions on Vigorously Implementing the Trademark Strategy to Promote Industrial Transformation and Upgrading. It clarified the long-term and short-term target tasks for trademark development in 2015 and 2020, and established an assessment system for independent brands to develop various goals and tasks. Supervision and assessment.
Implement "brand autonomy" project and take the road of brand autonomy. At present, there are nearly 50,000 trademarks registered in the city, which is nearly 2 times higher than at the end of the “Eleventh Five-Year Plan†period.
The "brand high-end" project was implemented to carry out the "escort brand" campaign, and through the solid promotion of the "100-odd enterprise demonstration" project, we helped companies improve their ability to create, nurture, use, protect and manage their trademarks, and jointly create 200 standardized trademark management companies.
The implementation of the "brand internationalization" project will accelerate the implementation of the brand's internationalization process by guiding and promoting the international registration of trademarks for export-oriented enterprises and international rights protection. The city’s existing international trademark registration system for Madrid trademarks registered 168 international trademarks, an increase of 1.9 times over the “Eleventh Five-Year Plan†period.
Implement the “brand agglomeration†project, guide the regional advantageous industries to apply for branding bases and apply for the registration of collective trademarks, and use the “collective trademark + enterprise independent trademark†joint labeling method to create a public brand with regional characteristics and accelerate brand incubation.
Industrial optimization, brand economy boost transformation
During the "Twelfth Five-Year Plan" period, Changzhou always adhered to the integration of trademark strategy and economic development strategy, and linked up with industrial policy, regional policy, science and technology policy and trade policy, and strived to form several pillars in traditional pillar industries, emerging industries and special industries. Well-known and well-known trademark groups will transform individual advantages into industry advantages to promote the optimization and upgrading of products and industries.
According to the statistics of Changzhou City Bureau of Statistics, in 2014, the value-added of industrial self-owned brand enterprises in Changzhou was 85.27 billion yuan, which accounted for more than 17% of the city's GDP. It was ahead of schedule and exceeded Jiangsu's goal of fulfilling 15% of the modernization index system in 2015.
-- Boost the transformation and upgrading of traditional advantageous industries. With the continuous deepening of the work of “brand-building enterprises and strong brandsâ€, the use of brands to promote industrial transformation and upgrading has become a new force for the development of Changzhou enterprises. In the traditional industries represented by “Changchaiâ€, “Black Peony†and “Yabangâ€, 44 well-known trademarks were cultivated, which accounted for 49.4% of the total number of well-known trademarks in the city; of the 59 Jiangsu famous trademarks newly recognized in 2014, There are 34 trademarks belonging to the trademarks of traditional industrial companies.
-- Boost advanced manufacturing industries to seize the high end of the industry. In the city's high-tech enterprises, there are 54 well-known trademarks such as “Wenyang Textile Machineryâ€, “Sanheng Science and Technology†and “Baolong Electromechanical†and 151 provincial famous trademarks. A group of brand enterprises with independent innovation have become the new force to seize high-end industries and high-end industries, and lead Changzhou enterprises from ordinary processing to high-end manufacturing and product competition to brand competition.
-- Boost the rapid development of emerging industries. The development of strategic emerging industries through the construction of the top ten industrial chains is an important strategic decision made by the Changzhou Municipal Committee and the municipal government in recent years to promote industrial transformation and upgrading. In the ten major industrial chains represented by “Thousands of Red Pharmaceuticalsâ€, “Trina Solar Energy†and “Changhai Glass Fiber†represented by new pharmaceuticals, new energy, and new materials, 35 well-known trademarks were cultivated.
-- Boost modern service industry upgrading. Actively promote the strategic work of the third industry brand, focus on creating modern high-end service brand, vigorously develop the brand of productive service industry, accelerate the development of new service brand, and effectively promote the “total volume expansion, structural optimization, and business innovation†of the modern service industry. Improve quality." Organize brand service experts to carry out "one to one" special service guidance, cultivate four well-known trademarks such as "Daniang Dumplings", "Xiaxi Huamu Market", "Ruihetai", and 16 well-known trademarks in the province.
——Promoting the development of modern company corporatization. Based on the ideas of “Trademark Rich Farmers, Brand Agricultureâ€, relying on trademarks of agricultural products and geographical indication trademarks as a link, the company vigorously promoted the business model of the company's brand base (farmers), and effectively promoted modern agricultural scale production, intensive management, and branding. Development. At present, the city has registered 2,637 pieces of agricultural product trademarks and 8 pieces of geographical indication trademarks, and has basically formed a brand new pattern of branded agriculture that is based on the well-known trademark products of Changzhou as the leading brand and the development of pollution-free, green and organic foods.
Live brand, brand value usher in spring
Trademarks are not only the marks used by companies to distinguish the origin of products and services, but also an intangible asset that can be transformed into “real moneyâ€. How to help companies revitalize the intangible assets of trademarks, expand financing channels, and gradually become an important measure for the development of service companies in the industrial and commercial sectors.
On March 27, 2012, Changzhou Industry and Commerce Bureau and Changzhou Banking Supervision Branch jointly organized the signing ceremony for the promotion of financing cooperation for “three trademarks†and the special matchmaking meeting for financing of “three trademarks†companies. The heads of 10 financial institutions and more than 70 person-in-charge of “three trademark†companies participated in the event. At the signing ceremony, the City Trademark Association and three banks signed a comprehensive credit agreement with a total amount of RMB 3.2 billion, and another 12 “three trademark†companies signed a financing agreement of RMB 634.4 million with relevant banks, including three companies. The site pledged 130 million yuan with trademark rights. By establishing a communication and docking communication platform for political banks and enterprises, we will set up a “Golden Bridge†for enterprises and financial institutions to promote information exchange and sharing between banks and enterprises.
According to statistics, the bank-enterprise docking service was held for more than 200 "three-trademark" enterprises through the hosting of "three trademark" enterprises special financing meeting. Only trademarks pledged loans financed 1.398 billion yuan for 25 companies.
It is understood that currently Changzhou City's participation in financing companies has a good credit status. All enterprises that have implemented trademark pledge loans will be able to repay loans on time, and the work of equity pledges and chattel mortgages will be orderly and benign.
It is reported that Changzhou City Administration for Industry and Commerce is constantly expanding the scope of audiences for trademark rights pledge financing, from the high-profile trademark enterprises to the ten major industry enterprises in Changzhou (rail transportation, automobiles and parts, agricultural machinery and engineering machinery, solar photovoltaic, The traditional advantages of carbon materials, new medicines, new light sources, general aviation, smart grids, intelligent numerical control and robotic industrial chains, transformation and upgrading (mechanics, metallurgy, chemicals, textiles, clothing, and building materials) have now begun to focus on these enterprises. Guide and nurture quality trademarks and strive to allow more companies to share the financing dividend pledged by trademark rights.
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