China's auto industry needs "quantity" to be even more "quality"

China's auto production and sales volume was 18.06 million, Shanghai General Motors increased 42.8%, Dongfeng Nissan increased by more than 40%, Chery increased 36.2%, BAIC Group grew 18.3%, and major auto companies such as Guangzhou Automobile Honda, Dongfeng Honda, and GAC Toyota were also just in the past. Good sales performance was achieved during the year.

The city is expanding, the economy is developing, and the rigid demand for people's cars is increasing. Perhaps this is precisely the fundamental reason why “oil prices are 7 times”, roads are increasingly congested, and parking spaces are difficult to find and can not stop production and sales of 18 million vehicles. After the domestic auto sales market broke the world record at one stroke, some insiders believed that there was room for China’s auto sales to continue to expand in size, and supported this view: the ownership of thousands of people in the Chinese auto market is still relatively low. In the United States, the number of vehicles owned by thousands of people is 800, while China’s number is less than 100. Even if it does not reach the level of US ownership in the future, if it reaches half, there will be more than 500 million vehicles in the future. Market space can be huge!

However, in the first year of 2011, the auto market in many parts of the country was more like a sky-shattering snowfall. The entire auto market was cold, and the New Year's Day that was supposed to be a “hot market” also surprised many people. Not to mention, as far as Huizhou, the third-line market, is concerned, there are few customers in the major automobile markets during New Year's Day, and even people who look at cars seem to have disappeared. As a result, many people predicted that this year’s auto market in the “blowout” market in the past two years, or exactly “overdraft consumption”, will inevitably enter into the context of “extinguishment” that stimulates auto consumption policies. A period of long-term and deep adjustment, even a terrible year-on-year negative growth.

Then, in the new year, is the domestic auto market bullish or bearish? no one knows. However, what we can know is that as long as the Chinese auto market rises, there will be tens of thousands of reasons for the rise; as long as the decline, there will be numerous reasons for the decline. The result is that either the crazy rise or the cold fall, our auto market seems to have only one indicator: how much production and sales! Although we have broken the world record and become the world’s largest producer and exporter, our market looks more like a medium in terms of overall industry strength, from related industries and from the local automotive culture. The "upstarts" of the lottery prizes seem to have never been able to embark on a scientific and steady development path. Therefore, if the annual production and sales volume is the basis for prediction, it is obviously very unreliable.

Therefore, as far as the current situation is concerned, we cannot compare with the United States. Although the level of automobile purchases of the Chinese people is improving, the carrying capacity of the entire society is very limited. The United States and the United States have a similar area, but the U.S. has twice the area of ​​land that can be used in China, and its population is only one-fourth that of China. What's more, China’s road traffic has not reached the level of the U.S., and according to this, China’s Car ownership is also at best half that of the United States. Perhaps, in the future development model of the automobile industry, we should even look to Europe, Japan and other countries to promote the development of the automobile industry in a more scientific and rational form, instead of focusing on the "quantity" of the United States.

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