With the continuous improvement of living standards, people are increasingly demanding the quality of tires. The tires are more concerned about the tire quality rankings, mentioning the tire quality rankings, we must mention Goodyear . Goodyear's tyre quality ranking has always been ahead of the rest with tire technology, which is known for its safety and reliability. “Goodyear Tire†has become synonymous with “trust†in people’s minds.
Goodyear's innovation, quality and accurate market positioning will drive Goodyear tires in the right direction. Goodyear Tire is taking the right steps to continuously improve its future performance. Product innovation is the foundation for Goodyear tires to gain a foothold in the market. It is believed that the theme of active innovation throughout all of Goodyear Tire's business activities will surely win the market competition.
Goodyear China follows the advanced management methods of Goodyear and adopts the latest tire technology provided by Goodyear's global technology R&D centers in Luxembourg and the United States, supplemented by advanced quality testing methods to create a meridian consistent with Goodyear's global standards. Car, light truck tires. While constantly pursuing better product quality, Goodyear China continues to introduce modern tire service concepts and has so far established more than 50 distributors nationwide. Since 2005, Goodyear has also promoted a new image of the authorized service center network in the country. At present, it has signed more than 1,000 Goodyear brand retail stores to provide customers with a more complete one-stop car care service.
In order to strengthen the business development of Goodyear China and its surrounding areas, on April 1, 2005, the United States Goodyear Tire & Rubber Co., Ltd. decided to relocate its Asia Pacific regional headquarters from the United States to Shanghai, China. After Goodyear decided in 2008 to establish a new factory in Pulandian, the plant will become one of Goodyear's most advanced green plants globally. The Dalian municipal government has selected it as a demonstration project for future manufacturing investment. This new plant will greatly increase the production capacity of Goodyear, increasing its annual production capacity in China to 10 million high value-added passenger car tires and 1 million commercial vehicle tires. Currently, Goodyear has moved all its tire production from its old factory in Dalian to the new factory in Pulandian.
Goodyear’s operating revenue in the fourth quarter of 2013 reached a record high of US$419 million, an increase of 54% compared to the same period last year. Goodyear re-established its financial targets for 2014-2016 and expects operating income to grow at an average annual rate of 10%-15%. In addition, the company also expects tire sales during 2014 will increase by 2%-3% over 2013.
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