Jia Yueting, who traveled overseas for several months, returned a large "bomb" after returning home.
On the morning of December 9th, the second day of LeTV's resumption of trading, LeTV's chairman and CEO Jia Yueting made it clear for the first time on Weibo that the previously announced “SEE Plan†would be to launch an Internet smart electric car with two attached Conceptual picture of LeTV smart electric car.
Jia Yueting said on his Weibo: "In the era of mobile internet, the automotive industry is facing a huge revolution. The SEE project that sneaked for one year replicates the successful model of LeTV's vertical integration and redefines the car. Through complete independent research and development, it creates the best Internet intelligence. Electric vehicles, the establishment of the car Internet ecosystem, the Chinese auto industry bends to subvert the traditional giants of Europe, America, Japan and South Korea, effectively solve urban smog and traffic congestion, so that everyone can drive super cars to breathe pure air."
The idea is that the car is only the terminal of the Internet system. These numerous large screens are not only displays, but also carry a large number of Internet data interaction functions, which injects endless imagination into the vertical integration of LeTV. The operating system will be a "LeOS" system that will be converted into a car. With LeTV's powerful cloud platform, users can realize unmanned driving, automatic parking, intelligent navigation, precise positioning, and personal interest-based search.
The idea is similar to that of LeTV's desire to use the super TV layout living room. In the propaganda poster released by Jia Yueting and Weibo text, there is a saying, “I am not just an electric car, but a complete car internet ecosystemâ€. This is exactly the same as Lego Super TV's Slogon.
Due to the emergence of Tesla Motors in the United States and the desire of the entire automotive industry for change, after the release of Jia Yueting’s news, it has greatly boosted the share price of LeTV. On the morning of Weibo’s release. LeTV's share price rose by 6.10%.
In fact, LeTV has had signs to find a car. Earlier this year, Zheng Gang, general manager of BAIC New Energy Automobile Co., Ltd. said that at the beginning of this year, LeTV and BAIC jointly invested in Atieva, a high-tech pure electric vehicle design company based in Silicon Valley, USA, and achieved the company's first. With research technology, BAIC is the largest shareholder and LeTV is the second largest shareholder.
It is reported that the technical team of Atieva, which is jointly invested by LeTV and Beiqi New Energy, is mainly from the European and American Automobile Group and the Silicon Valley Company of the United States. Among its engineers are experts from Tesla, GM, Mercedes-Benz, Volkswagen, etc. The technology company has developed More than 3,000 new energy vehicles, including the Tesla Roadster pure electric sports car, the Chevrolet Volt plug-in hybrid electric car and the Audi R8 pure electric sports car.
Subsequently, it was reported that in July of this year, Xu Heyi, the chairman of Beiqi, had a meeting with LeTV CEO Jia Yueting in the US Silicon Valley. Xu Heyi also expressed his willingness to "produce OEM LeTV".
In August of this year, He Yi, former deputy editor of Sohu and general manager of the automobile business department, officially joined LeTV as the CEO of LeTV and the vice president of LeTV Holdings. He was responsible for the car networking project and was interpreted by the industry as the clearing of the LeTV manufacturing plan. .
This time, Jia Yueting’s public declaration means that LeTV will be the first Internet company to make its own car.
Coincidentally, on November 26, the National Development and Reform Commission announced the draft provision for the “Interim Provisions on the Investment Project and Production Access Management of New Pure Electric Passenger Vehicle Manufacturers†to clarify the investment projects and production of new pure electric passenger vehicle manufacturers. Access management.
The "Regulations" pointed out that (reporting enterprises) have more than three years of research and development basis for pure electric passenger vehicles, with professional R & D team and vehicle development capabilities, master vehicle control system, power battery system, vehicle integration and integration The core technology of vehicle lightweighting and the corresponding test and verification capabilities, with independent intellectual property rights of pure electric passenger cars and authorized related invention patents.
This is considered as the national authorities are relaxing access restrictions on electric vehicle production to further promote the cultivation and development of the domestic electric vehicle market. Because previously, the state regulations only allow existing ordinary gasoline and diesel automobile manufacturers to produce new energy vehicles. As we all know, the production qualification of ordinary gasoline and diesel vehicles is now hard to find. Therefore, some analysts believe that Jia Yueting’s high-profile “declaration of war†means that LeTV has already obtained the qualification for electric vehicle production.
However, automobile production involves the upstream and downstream complex industrial chain links. LeTV may not yet have the comprehensive strength in all aspects such as financial support and resource integration. It is still necessary to wait and see Jia Yueting's specific plans.
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