At present, with the gradual improvement of people's living standards, many lighting companies have begun to develop new products, such as health, low-carbon, environmental protection and other lighting products, but although many lighting companies have begun to actively participate in the action, but the lighting companies are still old In the process of severe shuffling, in the chaotic market environment, lighting companies need to strengthen their own strength. Reshuffle will be staged. Enterprises need to strengthen their own strength. According to the head of the good Meijia door market, domestic brands are not without strength, and their development needs the support of all parties. And all along, China has been crowned as a lighting power. Importable brands still occupy the high-end market, while local brands tend to be in the middle and lower levels. With the development of society, people's consumption concept has begun to be rational, and foreign brands are no longer kings. Local lighting brands have begun to ushered in the spring of development with high quality and high cost performance, and a new round of washing in the lighting industry. The card will be staged soon. The entire international economic environment is changing, and the current situation of the lighting consumer market is worrying. First of all, the golden years of China's exports are likely to become history, which will inevitably lead to crisis and transformation of China's low value-added and labor-intensive enterprises. It is also the time for Chinese consumers to tighten their belts. Secondly, due to the competition in the domestic lighting market. The pattern is changing. Under the crisis, the international brands that originally occupied the high-end market are now beginning to march toward the low-end. It is understood that the problems facing the lighting market are still many. Although the output of Chinese lamps is very high and the market is quite a lot, there are still gaps in the level of lamps in developed countries such as the United States. Our gap mainly comes from the scale of production and the uneven production enterprises. The current lighting market is still in chaos. In the weak and strong confrontation, the small lighting enterprises, the weak lighting brands are self-defeating, follow the trend, and fight the price war. As a result, it was deeply trapped in mud, and it was too late to develop and grow. Lighting companies need to strengthen the competition between quality and technology in recent times, and exposed many domestic brands of lamps have quality problems. For consumers, there is a layer of fear, which is even more difficult for the development of domestic brand lamps. And because most domestic enterprises are eager to make a fortune, regardless of the complex internal and external factors, how should the development of the lighting industry, especially the national brand, be dealt with? Experts in the industry believe that the development of national lighting brands needs to understand the shortcomings and advantages of national lighting enterprises, and can invest more capital and manpower to develop better and more advanced lighting products, in order to break the foreign enterprises' high-end lighting market. monopoly. To develop a national brand, it is necessary to combine domestic consumption with the introduction of foreign advanced technology to achieve high quality and competitive price. Practice has proved that this is also one of the strategies for breaking through.
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