Outdoor LED advertising screen

LED large screen is an important stage product of digital transformation of outdoor advertising industry. Reducing or eliminating the vacancy rate of outdoor advertising screens is already an urgent task.

1. In the structural information era, the traditional paper media advertising format will be completely replaced by digital media. In China, the replacement ratio of billboards on city streets led by large led screens is currently slightly higher than that of the United States. The operating income of digital outdoor large screens is approximately 4-6 times that of traditional outdoor billboards of the same size. The juxtaposition and synchronisation of traditional and modern forms on the street is the current advertising landscape. The more digital billboards are created, not only has a strong crowding-out effect on traditional advertisements, but also produces a declining marginal utility on this type of digital media. At present, in the mobile era, the vacancy of traditional billboards and digital billboards has become a common phenomenon, and it is urgent to re-examine the structure and development path of urban outdoor advertising.

2, to inventory led screen is an important stage of outdoor advertising digital product transformation. Reducing or eliminating the vacancy rate of outdoor advertising screens is already an urgent task. Manufacturing is positively related to the media industry. There are screen-media companies that have idle periods in the current period, as well as the screen manufacturers' future capacity idle. This not only involves the issue of whether China's outdoor advertising industry can successfully achieve the digital transformation and growth, but also affects the issue that China will spend heavily to buy most of the world's led chip production lines. Some recent indications indicate that the United States, Japan, Europe, and South Korea have shifted the focus of future digital screen development to OLEDs. Whether the Chinese can play a new sense of success on the led screen (rather than making people ridicule only accept backward production capacity), it also concerns the fate of Made in China (as well as Chinese assets and Chinese capital).

3. Taking advantage of the platform to significantly reduce the vacancy rate of advertising screens is not only a matter of marketing methods, but also requires a breakthrough in technology, and it also requires innovation in ideas and systems. Programmatic purchases have tasted the sweetness of digital media advertising practices online and opened up new niches for big data-based marketing. However, the fragmented integration of digital outdoor distribution in different places needs to be able to easily purchase vacant time slots at any place, any time, any person, and any matter (Any Place, Any Time, Any One, Any Thing). A programmatic buying platform (APP) that can quickly deliver ads. The approval of Shanghai Pudong to cancel the registration of outdoor advertisements has created institutional conditions.

4. According to the principle of reducing energy consumption , there is nothing that cannot be sold in the world. The vacancy rate of many large screens is more than 70% because his advertising prices cannot attract enough brands. The fundamental reason for high prices is that, apart from the fact that the original purchase price was higher, the high cost of electricity was also a reason. The United States led billboards have also been questioned by environmentalists, referring to the energy consumption of this all-weather led billboard is 30-46 times that of ordinary American families. The U.S. Outdoor Advertising Association issued a warning to reduce the power consumption by 5 out of 5, which means that the electricity consumption per square meter was reduced from 660 watts to 110 watts. Today, there are already 100 watts in China's led screen manufacturers. Mesh Screen is a good option.

5. The led screen in the outdoor space of the media has localized attributes and radius of information radiation service. All big screens have the desire to become visual coordinates in the area. Why is it not satisfactory? The relevance of the content is not enough. A lot of content has nothing to do with passing pedestrians audience, even with the surrounding small and medium store homes do not have a half-dual money relationship, but also its reputation: the force of outdoor media forced to watch. The industry is currently paying great attention to large customers, but the way big brands of advertisements exist can have a gap with the volume of media. The key to improving the level of general consumer spending in China is the increase in the level of consumption of small companies and individuals. With the outdoor screen programmatic buying platform, led screens can be used to cut down and fill in fragmented vacant hours through smart phones, attracting a large number of customers, shops, and restaurants to become self-produced contents. The advertisers have added a thick brush to each person’s Chinese dream, allowing Chinese ceremonies such as “birthday and happiness” to be on the big screen, making the consumption of large-screen happy information a shared economic habit for residents’ daily consumption.

6. The innovative street led screen has become more and more localized (We Media). It is the trend of the Internet era and will also form a new street visual node with distinctive social cohesion. A large number of pedestrians, residents, shops, restaurants, improvising or planning anytime and anywhere to create a multi-advertising content based on the theme of the Chinese dream, will be differentiated by diversity in form and content, diversity, long-term mainstream lifestyle and business society shaped for big brands. Values ​​are infused with unquestionable vitality. GIFs, barrage, and even small augmented reality and virtual reality will all be further sublimated and found talented people on the big screen. The publication of real-name templated content can open up an orderly large-screen management model for business discussions.

7, should the scene led large screen can be timely and appropriate to effectively broadcast targeted targeted content, strengthen consumer on-site experience, people see the ad to want to buy, is the most basic consideration for most advertisers, The so-called "I don't know where 50% of the advertising budget is used" is actually the result of suboptimal selection of Nth power. Therefore, in addition to covering the nation’s procurement and delivery platforms, the procedural arrangements should also include the analysis and positioning of real-time scenarios and randomly broadcast matching preset content in order to obtain more large-brand budgets and thus increase various types of effectiveness. The distribution of liquidity (funds and information). In order to be suitable for location-based push and location-based digital advertising media features, integrated hardware and software smart cameras, sensing devices, Wi-Fi, low-power Bluetooth, etc., should become the standard for future new led screens and links. Cloud advertising pool content repository and data processing platform.

8. The landscape represents the future large-scale information transmission display in urban space. As an intelligent digital interactive billboard capable of real-time interaction, can a large screen be a place in the construction of smart cities and future urban renewal? Whether it is an urban emergency mechanism The warning that allows all citizens on the street to quickly see, or the ever-changing visual comfort of the building skin in an innovative city, requires a cost-effective building material to fully reflect the "face is the media." As the technology of Mesh Screen (stencil screens, barrier screens, and soft screens) has advanced by leaps and bounds, LED printed circuit (COB) glass has also been introduced, and any architectural screen or curtain walled LED can be used as architectural decoration materials. It can even become a structural building material, adding practical technical support methods for the new generation of architectural aesthetics and urban space aesthetics.

9. The World In the process of intelligent informationization in contemporary cities, the LED screen replacement rate of traditional billboards in European streets is the lowest. Degao, Clear Channel, etc. currently use 80-inch LCD screens. In the area of ​​OLED large screens, although Mitsubishi Electric Diamond Vision technology has been used as a basis for modular control and display, mature outdoor large-scale surface displays still have some way to go. This is the window period for China to buy a large number of LED chip lines but still have a short-term mass opportunity. If China's LED screen manufacturers join hands with media operators, export standardized digital signage (such as 3X4 meters, P6.75, standard definition pixels) to compensate trade (that is, contract half of customers in China to lower the total production cost). In Europe, cooperation with local media dealers and agents has enabled both large European and American brands to launch, as well as privatization bids for vacant periods. It also enables local public and small and medium enterprises to use mobile phones to deliver ads in real time through the platform. At the same time, domestic advertisers who offset production costs will also become household names in Europe with the installation of digital billboards.