At the thank you banquet, Fang Hongwei, the chairman of Shaanxi Automobile Group , said when making a toast to the dealers and service providers participating in the Shaanxi Automobile 2010 business conference. This statement not only shows Fang Hongwei's confidence in completing 100,000 sales tasks in the coming year, but also shows that Shaanxi Automobile needs to work together with distributors and service providers to complete this uneasy task.
On December 10, Shaanxi Automobile 2010 Business Conference was held in Jinan. Different from the past, Shaanxi Automobile is no longer holding a business annual meeting alone. It is the first time that a member company of the value chain has participated in the annual business meeting led by Weichai Power .
Over 100,000 vehicles in the coming year
In 2009, Shaanxi Auto expects to sell 70,000 heavy trucks. The Group achieved a 10% growth, and the heavy truck industry growth rate is expected to be 16% over the same period. In 2010, Shaanxi Automobile expects the heavy-duty truck industry to increase by 10% and set itself a sales target of 100,000 vehicles. This means that Shaanxi Automobile can achieve this goal by achieving a 42.86% annual growth rate.
According to Yuan Hongming, general manager of Shaanxi Auto Group , among the 100,000 heavy truck sales targets, the domestic market plans to sell 83,000 vehicles and exports and 17,000 other vehicles. Of the 83,000 vehicles in the domestic market, tractors and dump trucks are responsible for 35,000 vehicles and 30,000 vehicles. Special vehicles, trucks and special vehicles each carry 8,000 vehicles, 0.5 million vehicles and 0.5 vehicles each. 10,000 cars.
Shaanxi Steam has full confidence in this. At the business conference, Shaanxi Automobile repeatedly mentioned that in 2006 and 2007, the company achieved a leap-forward growth of more than 100% for two consecutive years. This is the largest source of confidence for Shaanxi Auto to cross over 100,000 vehicles in the coming year.
Shaanxi Steam had once been brilliant and is looking forward to creating glory again. However, today's heavy-duty truck market has changed dramatically, and it is no longer a high-growth environment as in 2006 and 2007. It is just getting out of the shadow of the financial crisis. The competitors are no longer the same brothers and sisters from China National Heavy Duty Truck and SAIC Iveco Hongyan from the Steyr platform. They face the strong power of FAW Jiefang and Dongfeng commercial vehicles, the rise of the new force Futian Auman, there is still behind Beiping heavy trucks, Jianghuai Automobiles and Valin cars are all eyeing opponents.
There are a lot of difficulties. Shaanxi Automobile has favorable conditions for development. “Shaanxi has the support of dealers, service providers and users, and has a complete gold industrial chain. Weichai Power will gather the power of the entire group, provide Shaanxi Auto with the best resources, and help Shaanxi Auto achieve its sales target of 100,000 units. " Tang Xuguang, chairman of Weichai Power , said. Fang Hongwei pointed out: "In 2009, Shaanxi Automobile's operating efficiency increased substantially, solving problems such as the backlog of channels and chaotic market order. In 2010, China's industrialization and urbanization developed simultaneously, and the country continued to implement aggressive fiscal policies and moderately loose money. Policies that stimulate domestic demand and promote industrial adjustment, will continue to maintain growth in fixed investment, coupled with the recovery of the transportation market, provide a good basis for Shaanxi Auto to achieve 100,000 sales targets.â€
Executive Sword "3000"
With the goal, confidence, and market potential, it is now up to Shaanxi Automobile to determine what kind of products to achieve the domestic sales target of 83,000 vehicles. Next year, Shaanxi Auto will bet its biggest hope on the F3000 and M3000 series.
In the outdoor exhibition hall of the Commercial Convention, commercial automobile news reporters clearly felt that Shaanxi Automobile had high expectations for the F3000. Tractors, dump trucks, concrete mixers, trucks, and more than 10 products under the F3000 platform. Shaanxi Automobile has clearly stated at the annual business meeting that the F3000 series will be the main cart type for Shaanxi Auto in 2010, and its sales volume will account for 60% of the total sales; F2000 and Oron will supplement it. In 2010, Shaanxi Auto will also launch 8×4 dump trucks, EGR models and trucks on the F3000 platform.
For a new product that has just been listed in September 2009, Shaanxi Auto positioned it as the main model in 2010. It can be seen that Shaanxi Auto's confidence in this product. The original MAN chassis technology, Weichai , Cummins engines, Fast transmissions, Hande MAN technology drive axles and other four gold assembly support, so that F3000 is quite competitive in the market.
Another product that supports Shaanxi Automobile's sales task is the new product in 2010, the M3000 truck. The listing of the M3000 truck will fill the shortcomings of Shaanxi Automobile in the truck market. According to the relevant personage of Shaanxi Auto, many dealers are optimistic about the M3000 truck, and believe that its performance after listing will far exceed the 5000 target set by Shaanxi Auto. As a result, the performance of the M3000 is also crucial to the completion of the target of 100,000 vehicles.
Hard adjustment
The other key factor that allows Shaanxi Auto to have confidence in achieving the target of 100,000 vehicles in 2010 is that Shaanqi 's internal adjustment has been successfully completed. At the annual business conference, “adjustment†was repeatedly mentioned as a topic. In 2009, Shaanxi Automobile did a great deal of work in adjustment, including the organizational structure of the sales company, the regulation of market discipline, and the establishment of sales networks and channels. The access and elimination mechanism, and even invited Conair Consulting Company for the company's "seeking side consultations" to carry out marketing system reforms. “In the new year, Shaanxi Auto will increase its support to important distributors, increase the rebirth, increase support for business management, and strengthen the management of channel management and business personnel,†said Yuan Hongming.
In 2010, Shaanxi Automobile integrated the internal structure of the sales company in order to meet the goal of Shaanxi Automobile's sales of 100,000 vehicles. “Special vehicle company merged into sales company; marketing finance department moved out of sales company and established separate financial department; customer service center merged with accessories company to establish service department; headquarters storage function moved from sales company into company operation management department, vehicle logistics The dealership inventory is managed by the Sales Support Department.†Liu Keqiang, Marketing Director of Shaanxi Automobile Sales Company, said: “Shaanxi also hopes to better support the work of distributors and service providers in 2010 through the adjustment of sales companies. Users create more value."
For the next year's market trend and sales target of 100,000 vehicles, Shaanxi Automobile has made situation analysis and market judgment. “During the spring of next year, the dump truck market will still have the same sales peak as this year. Shaanxi Auto has started preparations for this market, and strives to do enough homework in product reserves, channels and markets before the peak sales of dump trucks.†Liu Ke Speak strong. According to Shaanxi Automobile 's market strategy plan, a market operation codenamed "Big Wave" will be launched first in Shaanxi Auto, aiming directly at the dump truck market.
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