Tata Motors recently said that due to the low price is not conducive to the development of the Nano model, the company is considering transforming the image of Nano's "world's cheapest" car.
Nano was launched in India in 2009 with the aim of attracting potential buyers of two-wheelers, thus removing almost all unnecessary configurations and reducing the amount of steel used, making it the cheapest in the world at just $2,000. Car.
Tata Honorary President Ratan Tata said recently that the low price is not conducive to the development of this model, the company is currently considering a new generation of Nano with a larger horsepower engine, and plans to increase the price.
Ratan Tata said that Nano, the cheapest car in India, is not profitable, and its "cheapest" cheap image also makes consumers less willing to buy because they avoid being looked down on by neighbors, causing greater damage to their brands.
Tata plans to introduce at least two higher-profile versions, but the current version of Nano will not be discontinued. In 2012, Nano sales reached a peak of 75,000, but it dropped to 22,000 last year. The annual production of the next-generation Nano is expected to be around 500,000 units.
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