The car market starts in June is still sluggish

“From March onwards, the customers who came here to see the car began to decline. I do not know whether it was affected by the recent heavy rain in Wuhan. Sometimes it was less than a day to buy a car.” On June 16th, Li’s at Optics Valley Auto Plaza reluctantly Told reporters that due to poor performance, he is ready to change jobs.

Optics Valley Auto Mall is located in the center of Wuhan Optics Valley Area, which is a well-recognized area for surrounding auto consumption in Wuhan. However, due to the weakening of the auto market for two consecutive months, the once bustling Guanggu Plaza has become somewhat silent. A reporter from the same day came to this interview and found that although there are more than 50 car brands in the square, they look ahead and sell more cars than those who buy cars. The phenomenon of Optics Valley Auto Plaza has become the epitome of the national auto market. The recently released May auto sales data also showed that after the first negative growth in domestic auto production and sales in April for 27 months, the auto market's report card was even more frustrating. The continued decline in production and sales data truly shows that the domestic auto market is still in the doldrums. Many countless “Little Li” people in the country are annoying to ask: When will the auto market stop “falling”?

In May, after the “Black April” was re-emerged, the “Red May” that had been waiting for a turn for the better still continued in April.

According to data from the China Association of Automobile Manufacturers, in May, the production and sales of passenger cars completed 1,104,900 units and 1,042,900 units respectively, a decrease of 10.00% and 8.71% respectively from the previous month. The year-on-year increase in production was 0.83%, and sales volume decreased by 0.11%. From January to May, the production and sales of passenger cars were 5.9494 million vehicles and 6.28 million vehicles, which was a year-on-year increase of 5.50% and 6.14% respectively.

In terms of different models, SUV growth was 27.29% and 29.58% year-on-year, respectively, with the highest growth rate, but the growth rate dropped slightly; followed by MPV, with year-on-year growth of 17.74% and 13.35%; cross-use passenger vehicles decreased by 6.84% and 7.97% respectively. The year-on-year growth of cars was 5.78% and 7.09% respectively.

The domestic automobile market continued to decline in April and May, verifying that after two years of advanced consumption, the auto market began to welcome a phased adjustment period. In fact, as early as the beginning of the year, many people predicted that this year's auto market will be difficult to maintain the previous high growth trend, and will enter a rational adjustment cycle in the process of lowering.

After the encouragement of favorable policies, the fluctuation of domestic oil prices and the irreversible rise in oil prices have all become the main reasons affecting ordinary consumers to purchase cars. In addition, inflation and the impact of CPI's long-term high status have caused ordinary people to increase their purchases. More hesitation.

The beginning of June is still sluggish. In June, the auto market will hand over a "secondary exam". However, judging from the current situation, the auto market has remained relatively cool since entering June. In the interview, many car dealers used "dismal" and "weak" to describe the sales of the current automobile market.

"Now the weather is getting hotter and hotter, and there are very few customers who come to the store, and people who come to see the car do not have a strong intention to buy a car." A salesperson at a car 4S shop told the reporter, "According to the law of previous years, June to July are When the car consumption is the weakest, it is estimated that July will be worse than June."

The reporter also found that the current atmosphere of consumer holdings on the market is relatively strong. Many consumers have noticed that the current car market has continued to decline, and have further strengthened the confidence that the price of the car will continue to decline. “I feel that the car price is going to drop. Now the car market is getting harder and harder to sell, and so on. Car dealers must have reduced prices.” Mr. Wang, who has been following the trend of the auto market, intended to take a new car recently, but after seeing the current car market, he decided to wait.

However, in June when the auto manufacturers settled half-year sales targets, industry analysts believe that while the market continues to be weak, auto dealer inventory pressure will increase, especially to make half-year performance data look good , does not rule out some car manufacturers to increase the pressure on the dealer's pressure.

After the market outlook continues to weaken, what will happen to the market outlook? Rao Da, general secretary of the China Association of Passenger Cars, believes that the market situation will become more severe in the coming months and the forecast for the overall negative growth of the auto market this year will remain unchanged. Although such predictions appear to many people as slightly pessimistic.

However, in the current environment where the entire automobile industry is in a temporary downturn, under the mid-to-high-end models of the Central China Auto Market, especially the self-owned brand models, sales pressure is generally greater, and only luxury cars stand out. With the gradual recovery of local spare parts supply and vehicle production capacity in Japan, competition in the auto market will be further fierce. If the economic trend continues to be lower than expected, the policy of restraining consumption will continue to tighten. Coupled with continued unfavorable factors such as the continued increase in vehicle costs and the growing wait-and-see attitude of consumers, the auto market will face even greater challenges. How to turn current rigid demand into actual sales has also become the key to how auto dealers will safely “overwinter” in the next few months.

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