The shift of the garment industry drives the sales of upstream sewing machines to face changes

The trend of shifting the garment industry from the coastal cities to the Midwest has become inevitable. It is an opportunity for the closely related sewing machinery industry, but it is also a challenge, and it even faces reshuffling in the sales field.

The garment industry moved ahead of time. The Youngor Group advanced to Xinjiang and Chongqing, the Ruyi Group settled in Chongqing, Lodz invested in Hubei, and Shanghai Sanmao transferred to Chongqing. As far back as 2006, some visionary textile and garment companies began their own “West Bank Notes”. .

The trend of shifting the garment industry from the southeast coast to the central and western regions has been shaped in the “Eleventh Five-Year Plan”. The coastal areas in the southeast rely on geopolitical advantages. In the more than 30 years since the reform and opening up, both the production and processing of garments and the creation of clothing brands have taken the lead in the country. More than 80% of the textile and clothing industries have gathered in the eastern region. However, when the Chinese garment industry is facing an upgrade from a labor-intensive industry to a high value-added industry, the shift is imperative. Because of the increase in various costs, the production-oriented garment enterprises are increasingly restricted in the development of coastal areas. Li Xiuming, secretary general of the Henan Textile Industry Information Association, once said in an interview: “The limited land, energy, and environmental protection carrying capacity in these areas are becoming more and more inconsistent, while labor costs continue to increase and land resources become increasingly tense. The increase in production costs has led to a decline in the profitability of textile companies."

In particular, after the outbreak of the international financial crisis at the end of 2008, the export volume suddenly decreased, and the labor shortage spread over a wide range. The bottleneck of the development of the textile and apparel industry in the southeast coastal areas has become increasingly prominent. At this time, the advantages of the inland, central, and western regions have also surfaced. The industrial environment is relatively mature. The production factors are basically complete, and the national policy leads the way. The most important thing is that it has sufficient back-up labor. According to the estimates of relevant departments, in the central and western regions, textile companies can reduce costs by nearly 40%.

In 2009 China's Garment Industry Transfer Work Report, in order to encourage the Central and Western regions to exert their advantages in resources and successfully undertake the industrial gradient transfer in the southeast coastal areas, the transfer path has been clearly seen: Henan, to attract enterprises with the pants industry cluster; Anhui, to create Manufacturing and processing bases; Jiangxi has become the largest province in terms of investment growth; Sichuan, the government attaches great importance to market advantage; Chongqing, extending the industrial chain to form a comprehensive industrial cluster; Hubei, improve the supporting facilities to attract industrial transfer; Shaanxi, with a focus on functional clothing.

Sewing machine industry transfer How to follow up Sewing equipment industry and clothing industry is the relationship between the teeth and the lips, need to be interdependent, the garment industry every step of the layout adjustment will bring the corresponding adjustment of the sewing machine industry. But are the two coordinated? Is it also changing or changing? Is the peer-to-peer adjustment or the sewing machine industry reshuffle? These real problems have been urgently placed before the sewing equipment industry.

Let us first look at the domestic industry's layout of the sewing machine industry, after 30 years of rapid development, the current six major sewing machine production areas in China are: Zhejiang, Shanghai, Beijing, Tianjin, Guangdong, Shaanxi, Jiangsu. It is not difficult to see from the geographic locations of these six major producing areas that there are certainly shadows of national policy guidance in the early days of reform and opening up, but the dependence relationship between the sewing machine industry and the garment manufacturing industry is even more visible. If we say that sewing machine manufacturers brought about by the popularity of household sewing machines in the past 80 years almost all over the country, but the disappearance of home computers after the 1990s, and the rapid progress of coastal garment processing industry, it directly led to the sewing machinery industry today. Industrial distribution map.

Nowadays, the garment industry has made great progress in the west, creating a new garment industry park, a new garment factory, and a new production workshop... This is bound to bring a series of new sewing equipment needs. Manager Wang of Purchasing Manager of Henan Yiyang Garment Co., Ltd. disclosed to the reporter: “In the recent period, there have been a lot of new distribution points for sewing machines in Zhengzhou. Some of these brands are brands that were previously known, and others are not. We heard of brands that many manufacturers and distributors have found directly to us and introduced us to their products.Although the overall price has not changed much, at least we can choose a wider range. The procurement plan, in a reasonable price range, we will be more to choose some big brands, reliable products.The gradient of the garment industry across the country is also a good thing for Henan garment companies. The competition has progressed, and on the other hand, it has created a better industry atmosphere for Henan. It's obvious that the equipment, such as equipment, has already been delivered to the front door of the house.

Of course, in the interview, many apparel companies are also emphasizing the choice of equipment. In fact, they care more about a long-term, sincere and cooperative relationship. If you can not change the supply side, try to maintain it. So, with the westbound of these companies, will their supporting dealers in coastal areas fully follow up? Will the original dealers in the Midwestern China take this opportunity to grow rapidly? This complicated and intertwined relationship has yet to be further resolved.

Guangdong is a key distribution area for our country's sewing machine dealers. At the same time, Guangdong is also a key area for this industry's transfer. The industry naturally pays close attention to the next steps of local dealers in Guangdong. To this end, this reporter interviewed Liang Foxiang, chairman of Dongguan Xiangxing Sewing Machine Co., Ltd. in Guangdong Province. He said: “We have always believed that 'the best service is the fastest service'. Before we used this sentence to request service speed. Now, we need to use this phrase to request service reputation.Some of the garment companies that have maintained a long-term relationship with us have already built factories inland, so we must also be responsible for these customers. They choose Xiangxing to show that they are trustworthy. At this critical period, we cannot disappoint them even more. At present, our service team has already done a full line of follow-up. As for the follow-up of the sales team, we need further plans and adjustments.” In the interview, the reporter also learned that While planning for this industrial transfer, sewing companies and distributors are even more considering how to cope with the upgrading of the garment industry, provide more advanced mechatronics machinery, how to help companies improve production management, and so on, with these issues. Changes, the sales pattern of the sewing machine in the entire eastern region will also slowly change.

This side of the east sewing machine dealers are still abandon, then how does the Midwest sewing machine company and the seller seize the opportunity and deal with this competitive pressure? Wang Lianghua, head of Nanchang Huachang Sewing Equipment Co., Ltd., told reporters: “We recently built a number of small-scale garment enterprises in Jiangxi. Many of the Jiangxi people who had gone out to work in the past are now returning home to build. Our sales are also apparent because these new companies have The rate of increase, such as the number of orders placed by the three or four companies before the Spring Festival this year, was about 100. Due to the limited scale, these enterprises are now also booking some ordinary sewing machines. To large companies, they have to bring their own equipment, or to get goods from the original dealer." Visible, for the production and sale of sewing machines in the Midwest, in order to fully benefit from the transfer of the industry, improve product quality And service quality is still a top priority.