Jiangling Motors was welcomed by consumers at the scene of the Top 100 Touring Exhibition Series
In 2009, under the stimulation of favorable policies such as automobile going to the countryside and trade-in, the sales volume of commercial vehicles in China reached 3,133,500, an increase of 28% year-on-year, and the vast majority of sales growth came from the secondary and tertiary automobile markets. The secondary and tertiary markets are becoming the largest growth point in the commercial vehicle market. Under this circumstance, the "National Top 100 Counties and Cities Car Tour Series" sponsored by China Auto News and China Association of Autographers has been favored by more and more commercial vehicle companies. We hope to use this marketing platform to come Further develop the second and third-tier automobile market.
The focus of the policies on stimulating the consumption of commercial vehicles in the countryside such as cars to the countryside is mainly small and medium-sized cities and small and medium-sized cities and townships in their jurisdictions. The beneficiaries are mainly private industrial and commercial enterprises and farmers in rural areas. The market development in 2009 shows that the main drivers of policy are the needs of these regions and these users.
In 2010, the favorable policies for the automobile to the countryside continued, and the urbanization construction continued to advance, which will further stimulate the demand for commercial vehicles in the secondary and tertiary markets. Therefore, the secondary and tertiary markets with small and medium-sized cities as the main body are bound to be the main battlefields for marketing of commercial vehicle companies.
Brilliance Jinbei is favored by consumers at the scene of the Top 100 Tour Exhibition
The top 100 tour series activities are held in small and medium-sized cities. The influence extends to townships and even villages. It is the deepest vehicle product promotion activity that contacts the grass-roots market. In 2009, the top 100 tour series held in 64 small and medium-sized cities across the country attracted not only a large number of car companies, but also Jiangling, Brilliance Jinbei, Futian, Great Wall, Dongfeng Liuzhou, Karry, Gonow, Nanjing Iveco. Commercial vehicle companies are exhibiting.
In addition to product participation in the war, Jiangling Motors has also been the co-organizer of the Top 100 Tour for the fourth consecutive year. Brilliance, Foton, and Karry Microcar participated in the theme activities such as the free distribution of reusable shopping bags and the "car capacity contest." These personalized marketing measures not only effectively promoted the brand, but also greatly promoted car sales.
Kai Rui Micro-car Live Events
In 2010, the development of second- and third-tier markets is still a key task for commercial vehicle companies. More and more commercial vehicle companies have chosen to join the Top 100 tour series to expand their brand influence in the second and third-tier markets. The exhibition organizing committee has also customized many personalized services for commercial vehicle companies. According to Li Xiuxian, executive director of the 100 tour series organizing committee, the preliminary publicity for this year's tour exhibition will further sink to townships, towns, and villages with spending power, so that more users who are interested in buying a commercial vehicle will be notified of the tour news. Accurately attract interested customers to buy cars. During the on-site activities, activities such as vehicle model promotion for commercial vehicles and auto knowledge quiz will be further enriched. While attracting interested customers to the scene, they also showed them more features of commercial vehicles and stimulated consumers to purchase cars.
Li Xiuxian predicts that under the backdrop of the rapid development of China's auto market, and under the strong promotion of the 100 series of exhibition activities, commercial vehicle companies will gain more in the second and third-tier markets in 2010.
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