The official implementation of the Fourth National Discharge Standard on January 1, 2015 has brought a clear development trend to the truck market. In addition to the "crazy" truck companies, the ones that have received the most attention are their core engines. As a result, each engine plant has also made great efforts to actively promote products, technologies and services. The Xi'an Cummins ISM engine, known for its 11 litre heavy engine gold displacement, also ushered in an opportunity for full and truly fair competition. After several years of hard work, Xi'an Cummins has gone hand in hand with mainstream engine manufacturers. Both product quality, manufacturing technology, and service capabilities have strong competitiveness. In the development of 2014, Shaanxi Automotive achieved a growth of 63% in Shanxi Auto Industry and mining. The use of the dump truck market grew by 41%, the passenger car market increased by 127%, and overseas markets increased by 98%. How did Xi'an Cummins do it? Cai Xian, Director of Xi'an Cummins Customer Support Department, revealed the secrets in an interview with China Truck Network!
Xia Cummins Customer Support Director Cai Xian
Real gold emission advantages fully erupt
"In the two countries in the emission standards, Xi'an Cummins strictly adopted electronic control technology and used electric control machines all the way to the country to protect the high quality of the products. At the same time, in terms of horsepower coverage and service construction, We have also gradually increased our investment. In the fourth national era, we have formed an engine with full horsepower coverage and a mature service system, and we have gradually reduced the price difference with the mainstream engine and become a truly competitive product.†The simple words summarize the core development of Xi'an Cummins Engine.
As the company's flagship product, the Cummins ISM Series 11-liter all-electrically-controlled heavy-duty diesel engine received a warm welcome and was recognized by customers for its strong power, fuel economy, reliability, and safety. Especially with the introduction of high-powered products, the Cummins ISM 11-liter engine passed the test of the market for many years and gradually became the mainstream of the industry development. It has become a true “golden displacement†and has been recognized by the market. In the current industry context, the advantages of Xi'an Cummins ISM engine have been fully erupted.
According to Director Cai Xian, the Cummins ISM engine known for its low speed and high torque has long been known for its strong momentum. The data shows that the tractor's torque is more than 10% of the competing products, and the mixer's torque is more than 15% of the competing products. In fuel economy, the Cummins tractor with Cummins ISM engine as an example, the average fuel consumption is only 35 liters / 100 km, the annual savings of at least 50,000. At the same time, the 3-year unlimited mileage long engine warranty and the average overhaul mileage of more than one million kilometers also greatly increase the reliability of the product.
In addition, Director Cai Xian also mentioned that there are two hidden needs of customers: intelligence and environmental protection. With the improvement of emission standards and the pursuit of intelligent products by customers, Xi'an Cummins has built environmentally-friendly products for its customers with electronically controlled engine technology, mature products and superior service support capabilities. At the same time, intelligence is also achieved through details such as EBP switch, acceleration management, start protection, and remote car lock.
Because of this, when standing at the same starting line with other mainstream engines, Xi'an Cummins has more emboldened strengths and advantages, especially in the cooperation with Shaanxi Auto, it has grown in contradiction to the exploration of the market in the subdivided areas, creating 2014 sales success!
Drive full service with active services
In addition to product quality, Director Cai Xian mentioned the most service. In his view, there are not only good products but also services that must keep up, so 800 service outlets have created Xi'an Cummins's service advantages.
As we all know, "Fast and Proactive" is the service tenet of Xi'an Cummins, and companies are constantly upgrading on the road to service. “Our service is actually divided into four phases. In 2012, we entered fast service, and 2013-2014 was active service. In 2015 we hope to enter full service.†Director Cai Xian stated that in the active service phase The company carried out services including main engine plant, pre-sales, time-sale, and after-sales service. Through proactively helping customers to control engine failures in advance, teaching customers to master basic driving skills, and reminding regular maintenance to improve product life, the full service focus will be Will be more extensive.
“In the full service stage, we will focus on the entire life cycle and operation of our customers. From the time the engine leaves the factory, we have a complete package.†According to reports, Xi'an Cummins will always pay attention to the customer's fuel consumption, road conditions, and seasonal influence during use. And other factors, through the data analysis to provide customers with more scientific and reasonable advice to help customers use smoothly. For the construction of full-service, Cai Xian said that it will take 2-3 years to realize.
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