For the Beijing auto market, 2004 is not cute. Because on the calendar of this year, it seems that everywhere the word "depressed" is written. In 2003, the blowout brought about by the blowout was quickly extinguished by the downturn of 2004. Many dealers and even the auto market operators admitted that they jumped from the "flame" into the "seawater" and said that "cockroaches" also Well, it is worth mentioning that it is a kind of “cold or hot, good to live†helplessness. However, there are no two identical leaves in the world. In response to the “cooling down†of everyone’s equality, the reactions of each car market are not the same. ?? Sub-city Su Hui: Auto market began to reshuffle?? Although the Beijing auto market in 2004 is still developing, the market's trading volume is still showing an upward trend, but compared with last year's “big harvest†scene, this year’s auto market It is indeed a bit cold. The state tightened auto credits, and loans to buy cars have become difficult moves; the continuous reduction of prices by auto manufacturers was originally aimed at fighting market share but was counterproductive. This "off-peak" price reduction has already hurt people who have already bought a car, making people who are ready to buy a car discouraged, and making distributors lose a lot of their profits, or even "lose money and drink." In October, the total number of transactions in the Asian city was 2,608, which was 50% of the same period of last year, and it also decreased by nearly 1,000 vehicles compared with September. Coupled with a variety of factors such as rising gasoline prices and traffic congestion, this resulted in the “cold†face of the Beijing auto market this year. One obvious manifestation of this year's "cold" in the Asian market is that dealers in the market are accelerating their flow, taking more and more. The reason why this kind of shuffling phenomenon occurs is that while the dealers’ profits are poorly marginal, the pressure of inventory and the credit pressure of the banks brought about by it are increasing. Therefore, some small and medium-sized enterprises with poor management are faced with difficulties. Dealers reluctantly hang out the "fighting card." When everyone meets, the chilling routine is changed from "How much will you sell today?" to "Have you made money this month?" In particular, some dealers specializing in imported automobiles in the market have quit the market competition and began to wait and see, under the combined effect of the lucrative slope and the uncertain future. The operating pressure was to allow some dealers to opt out while at the same time forcing another distributor to enter the Asian Games Village Auto Market to create a market. Buick, Toyota, Peugeot and other brands have gradually entered the market. Even some of the car brands and models that were only allowed to operate in the 4S store during the last year were particularly good in the big environment and they also came to Asia to find business opportunities. It has become an obvious phenomenon in the Asian Games village auto market this year. The total number of businesses that have exited and settled in has exceeded 20, which is far higher than last year. Another obvious symptom of "cold winter" in the Asian city is the emergence of "backward flow" phenomenon in "Liaiya City to see cars and 4S shops to buy cars." In the past, due to the fierce competition among the merchants in the Asian city, the shipping price was often lower than that of the peripheral 4S shop. Therefore, many consumers went to the nearby 4S shop to see the car, but went to the Asian city to buy a car. However, with the growing difficulty of the survival of some 4S stores this year, the sudden increase in the pressure of survival has forced them to focus their attention on the Asian Games Village market, which is still a place where “people flourishâ€. “Some 4S stores started to dig into the market to collect customers. They offered a price of around 2,000 yuan less than the Asian city merchants to attract car-seekers to their own shops to buy cars.†So, those who originally had activities in the market among merchants Sewing people to expand the business to the external 4S shop. The people who work in the seams work more and more, but let the dealers in the market hate the roots. The original business is not good to do, and there are customers who are dug away. It really feels worse. In the face of this situation, the Asian Games Village market has also taken some positive measures to establish a business association to strengthen communication, hold auto temple fairs to create business opportunities, and open one-stop services to the public to ease the environment to the business. The impact will continue to maintain and bring into play the brand advantage that has been formed by the Asian city for a long time. ?? Zhang Zhong Chao: The growth of old cars is the only bright spot?? Right to the end of the year, this year's auto market has been an indisputable fact. As a member of the Beijing auto market, the China United cannot possibly be affected or infected by this "flu". However, as the earliest and the only auto market in Beijing to combine new car operations with used car transactions, Zoomlion's situation is similar to other car sales markets as well as its uniqueness. Zhang Chao: The new car “drops the chain†and the old car “repairs tires.†In the sales of new cars, the Zhonglian Auto Market was “frozen†like other Beijing counterparts. No matter whether it is the sales volume of new cars or sales, there are “cold fieldsâ€. "Obviously, this year's consumers in Beijing have made their moneybags stronger." In order to counter this unfavorable situation, Zoomlion has made major adjustments to the composition of dealers in the market, improved the dealer team, and based on the individual brand management strategy, replaced some small and medium car dealerships with the same The brand's second-class or even first-level dealership. Among them, the first-tier distributors operating in six places, such as Chollima and Bora, have replaced the second-tier distributors in the original market. Zoomlion hopes to improve the service performance of the market through this adjustment, and at the same time to enhance the operating strength of the market's distributors. After all, these 4S stores have the support of manufacturers how much they can feel that they are "backed by the trees and enjoying the cool." Although these practices have played a role to a certain extent, due to the unfavorable environment of the entire market this year, China Unicom’s transaction volume of new cars from January to October was only 8,000, which was nearly 30% lower than the same period of last year. However, the slump in new car sales does not represent the overall operating conditions of the entire China United Market. As another highlight of the operation of the China United Market, second-hand car sales have achieved good results this year, which is in contrast to the cooling of new car sales. Due to the rapid increase in the number of motor vehicles in Beijing in the past few years, the potential customer groups in the used car market have also expanded rapidly. This has made the increase in the number of vehicles entering the used car market become a necessity. Especially this year, new car prices have continued to dip, and some prospective car owners have adopted a curve car purchase method that first purchases a cheap used vehicle as a transitional vehicle. In addition, the second-hand car dealers in the market are paying more and more attention to the mid-range models suitable for ordinary people, so that the amount of used car purchases and options have been expanded. The two factors jointly realized that the trading volume of used vehicles in the China United Market continues to grow. From January to November 2004, the total number of used cars sold and transferred reached 6,412, an increase of 24.69% over the same period of last year. In 2002 and 2003, when new car sales were relatively high, second-hand car transactions accounted for only one-third of the total market transaction volume. This year, new and old car transactions tend to be flat. It can be said that now, the new car deal is the left leg of China United, and the second-hand car trade is the right leg of China United. It is precisely because of this development strategy that the two legs go together that the entire Lianlian market has achieved “one heart and two handsâ€, and the complementarity between the new car and the used car transaction has enhanced the ability of the entire market to resist risks. This year, the used car market has gone well to a certain extent for the new car trading week, reducing the impact of the “cold stream†on China United. Northern Li Manli: Has taken measures to “rescue the marketâ€? Considering the actual situation of the market geographical location, the northern market is more inclined to operate middle- and low-grade citizen class cars in sales positioning. Since this year's auto price cuts are concentrated on mid-range cars of around 100,000 to 150,000, the price and frequency of economical cars, especially low-end cars, which were originally not priced at a relatively low price, are relatively small. The attack was relatively weak, and the situation of consumers holding money for purchase did not change much. Therefore, the impact of this year's price turmoil on the northern market is slightly less than that of other high-end auto trading markets. Li Manli: We can only do our best. The main reason for the decline in sales is that banks raise the threshold for auto loans. Before the policy of bank credit tightening, the number of people who used loans to purchase cars in the northern automobile market accounted for 20% or even 30%. This year, the implementation of the new car loan policy has caused some people who are preparing to buy a car to be kept out of the door. In the past 11 months, the sales volume of cars in the Northern Market was about 26,516 units, which was 15.11% lower than last year. However, this figure is still higher than the sales situation for the whole year of 2002. It should be said that this year's Beijing Auto Under the relatively cold market environment, the operation of economical cars is relatively stable. ?? As the overall operating pressure of the Beijing auto market this year has increased, our market is also trying to take measures to "rescue the market." During the year, the northern market had twice reduced the rents of venues. After the adjustment, the market rent was only 70% of the original standard. At the same time, we are also striving to strengthen the dealer’s sales confidence, create business opportunities for operators in the market to attract consumers’ attention, and launch activities such as car night market, dealer trust schools, consumer classrooms, and car entertainment festivals. Promoting sales more or less played some role. ??news reporter Zhang Yuanyuan/Wen Zhou Guangjun/photo
Asian Games Village, Zhonglian, and the Northern Motor City Qi said: Depressed in the auto market in 2004
For the Beijing auto market, 2004 is not cute. Because on the calendar of this year, it seems that everywhere the word "depressed" is written. In 2003, the blowout brought about by the blowout was quickly extinguished by the downturn of 2004. Many dealers and even the auto market operators admitted that they jumped from the "flame" into the "seawater" and said that "cockroaches" also Well, it is worth mentioning that it is a kind of “cold or hot, good to live†helplessness. However, there are no two identical leaves in the world. In response to the “cooling down†of everyone’s equality, the reactions of each car market are not the same. ?? Sub-city Su Hui: Auto market began to reshuffle?? Although the Beijing auto market in 2004 is still developing, the market's trading volume is still showing an upward trend, but compared with last year's “big harvest†scene, this year’s auto market It is indeed a bit cold. The state tightened auto credits, and loans to buy cars have become difficult moves; the continuous reduction of prices by auto manufacturers was originally aimed at fighting market share but was counterproductive. This "off-peak" price reduction has already hurt people who have already bought a car, making people who are ready to buy a car discouraged, and making distributors lose a lot of their profits, or even "lose money and drink." In October, the total number of transactions in the Asian city was 2,608, which was 50% of the same period of last year, and it also decreased by nearly 1,000 vehicles compared with September. Coupled with a variety of factors such as rising gasoline prices and traffic congestion, this resulted in the “cold†face of the Beijing auto market this year. One obvious manifestation of this year's "cold" in the Asian market is that dealers in the market are accelerating their flow, taking more and more. The reason why this kind of shuffling phenomenon occurs is that while the dealers’ profits are poorly marginal, the pressure of inventory and the credit pressure of the banks brought about by it are increasing. Therefore, some small and medium-sized enterprises with poor management are faced with difficulties. Dealers reluctantly hang out the "fighting card." When everyone meets, the chilling routine is changed from "How much will you sell today?" to "Have you made money this month?" In particular, some dealers specializing in imported automobiles in the market have quit the market competition and began to wait and see, under the combined effect of the lucrative slope and the uncertain future. The operating pressure was to allow some dealers to opt out while at the same time forcing another distributor to enter the Asian Games Village Auto Market to create a market. Buick, Toyota, Peugeot and other brands have gradually entered the market. Even some of the car brands and models that were only allowed to operate in the 4S store during the last year were particularly good in the big environment and they also came to Asia to find business opportunities. It has become an obvious phenomenon in the Asian Games village auto market this year. The total number of businesses that have exited and settled in has exceeded 20, which is far higher than last year. Another obvious symptom of "cold winter" in the Asian city is the emergence of "backward flow" phenomenon in "Liaiya City to see cars and 4S shops to buy cars." In the past, due to the fierce competition among the merchants in the Asian city, the shipping price was often lower than that of the peripheral 4S shop. Therefore, many consumers went to the nearby 4S shop to see the car, but went to the Asian city to buy a car. However, with the growing difficulty of the survival of some 4S stores this year, the sudden increase in the pressure of survival has forced them to focus their attention on the Asian Games Village market, which is still a place where “people flourishâ€. “Some 4S stores started to dig into the market to collect customers. They offered a price of around 2,000 yuan less than the Asian city merchants to attract car-seekers to their own shops to buy cars.†So, those who originally had activities in the market among merchants Sewing people to expand the business to the external 4S shop. The people who work in the seams work more and more, but let the dealers in the market hate the roots. The original business is not good to do, and there are customers who are dug away. It really feels worse. In the face of this situation, the Asian Games Village market has also taken some positive measures to establish a business association to strengthen communication, hold auto temple fairs to create business opportunities, and open one-stop services to the public to ease the environment to the business. The impact will continue to maintain and bring into play the brand advantage that has been formed by the Asian city for a long time. ?? Zhang Zhong Chao: The growth of old cars is the only bright spot?? Right to the end of the year, this year's auto market has been an indisputable fact. As a member of the Beijing auto market, the China United cannot possibly be affected or infected by this "flu". However, as the earliest and the only auto market in Beijing to combine new car operations with used car transactions, Zoomlion's situation is similar to other car sales markets as well as its uniqueness. Zhang Chao: The new car “drops the chain†and the old car “repairs tires.†In the sales of new cars, the Zhonglian Auto Market was “frozen†like other Beijing counterparts. No matter whether it is the sales volume of new cars or sales, there are “cold fieldsâ€. "Obviously, this year's consumers in Beijing have made their moneybags stronger." In order to counter this unfavorable situation, Zoomlion has made major adjustments to the composition of dealers in the market, improved the dealer team, and based on the individual brand management strategy, replaced some small and medium car dealerships with the same The brand's second-class or even first-level dealership. Among them, the first-tier distributors operating in six places, such as Chollima and Bora, have replaced the second-tier distributors in the original market. Zoomlion hopes to improve the service performance of the market through this adjustment, and at the same time to enhance the operating strength of the market's distributors. After all, these 4S stores have the support of manufacturers how much they can feel that they are "backed by the trees and enjoying the cool." Although these practices have played a role to a certain extent, due to the unfavorable environment of the entire market this year, China Unicom’s transaction volume of new cars from January to October was only 8,000, which was nearly 30% lower than the same period of last year. However, the slump in new car sales does not represent the overall operating conditions of the entire China United Market. As another highlight of the operation of the China United Market, second-hand car sales have achieved good results this year, which is in contrast to the cooling of new car sales. Due to the rapid increase in the number of motor vehicles in Beijing in the past few years, the potential customer groups in the used car market have also expanded rapidly. This has made the increase in the number of vehicles entering the used car market become a necessity. Especially this year, new car prices have continued to dip, and some prospective car owners have adopted a curve car purchase method that first purchases a cheap used vehicle as a transitional vehicle. In addition, the second-hand car dealers in the market are paying more and more attention to the mid-range models suitable for ordinary people, so that the amount of used car purchases and options have been expanded. The two factors jointly realized that the trading volume of used vehicles in the China United Market continues to grow. From January to November 2004, the total number of used cars sold and transferred reached 6,412, an increase of 24.69% over the same period of last year. In 2002 and 2003, when new car sales were relatively high, second-hand car transactions accounted for only one-third of the total market transaction volume. This year, new and old car transactions tend to be flat. It can be said that now, the new car deal is the left leg of China United, and the second-hand car trade is the right leg of China United. It is precisely because of this development strategy that the two legs go together that the entire Lianlian market has achieved “one heart and two handsâ€, and the complementarity between the new car and the used car transaction has enhanced the ability of the entire market to resist risks. This year, the used car market has gone well to a certain extent for the new car trading week, reducing the impact of the “cold stream†on China United. Northern Li Manli: Has taken measures to “rescue the marketâ€? Considering the actual situation of the market geographical location, the northern market is more inclined to operate middle- and low-grade citizen class cars in sales positioning. Since this year's auto price cuts are concentrated on mid-range cars of around 100,000 to 150,000, the price and frequency of economical cars, especially low-end cars, which were originally not priced at a relatively low price, are relatively small. The attack was relatively weak, and the situation of consumers holding money for purchase did not change much. Therefore, the impact of this year's price turmoil on the northern market is slightly less than that of other high-end auto trading markets. Li Manli: We can only do our best. The main reason for the decline in sales is that banks raise the threshold for auto loans. Before the policy of bank credit tightening, the number of people who used loans to purchase cars in the northern automobile market accounted for 20% or even 30%. This year, the implementation of the new car loan policy has caused some people who are preparing to buy a car to be kept out of the door. In the past 11 months, the sales volume of cars in the Northern Market was about 26,516 units, which was 15.11% lower than last year. However, this figure is still higher than the sales situation for the whole year of 2002. It should be said that this year's Beijing Auto Under the relatively cold market environment, the operation of economical cars is relatively stable. ?? As the overall operating pressure of the Beijing auto market this year has increased, our market is also trying to take measures to "rescue the market." During the year, the northern market had twice reduced the rents of venues. After the adjustment, the market rent was only 70% of the original standard. At the same time, we are also striving to strengthen the dealer’s sales confidence, create business opportunities for operators in the market to attract consumers’ attention, and launch activities such as car night market, dealer trust schools, consumer classrooms, and car entertainment festivals. Promoting sales more or less played some role. ??news reporter Zhang Yuanyuan/Wen Zhou Guangjun/photo