Brilliance clarifies collapse rumors ahead of schedule to disclose latest product plans


In order to stabilise people's minds, Brilliance Jinbei disclosed product plans in advance: The new B-Class M2 sedan was put into production in 2005 and M3 is under development. In the recent period, the media revolved around Brilliance IV directors Wu Xiao'an, Hong Xing, Su Qiang, and He Tao. Concentrated reports on the resignation of a large number of stocks resigned continuously. As a result, Brilliance’s stocks in Hong Kong and the United States experienced sharp declines in the stock markets. The rumor that China's own-brand Brilliance Automotive is about to close down. Recently, Brilliance Jinbei and Brilliance China Overseas have publicly clarified this and sent a letter to the national distributors of various brands in China and Jinbei. I hope this incident will come to an end. Stable people Brilliance Jinbei advance product plans to further stabilize the people, Brilliance Jinbei to disclose the next product plan in advance. It is reported that following the listing of China's M1, Brilliance has been setting up its own follow-up development system. In 2002, Brilliance launched the R&D project for the new B-Class M2 sedan. The M2 is 4.6 meters long and comes in a variety of models and configurations, including a turbocharged engine jointly developed by Brilliance, targeting the family car market. At present, M2 has completed the design and will be put into production in 2005. In addition, various models of the M3 and self-developed A-class platforms are under development and will be launched in the market in 2007 and 2008 respectively. In addition, the Jinbei brand will be integrated into high-end MPVs, low-end passengers and cargoes, and sea lions with multiple configurations of two to three brands. The price range is between RMB 140,000 and RMB 230,000. Respectively different market segments. Shen Ming stated that "Building our own brand is a long and painstaking process, and Brilliance will continue down the road." It is purely rumored that the Brilliance incident has brought a certain degree of impact to its dealer network. Recently, it was rumored that the sales of Zhonghua sedan and Brilliance Jinbei dealers were affected by this news. The sales volume has dropped significantly and will no longer be purchased in the short term. The reporter interviewed the distributor of Guangzhou Huachen in this incident and found that it was not as serious as the outside world. The main person in charge of Guangwu Huaxu Automobile Sales Company told reporters that the rumors of the change in management had no significant effect on the market and brand, and consumers were not concerned about this incident. In contrast, the renewed price cuts on the market and the resulting wait-and-see mood among consumers are the reason why Chinese sedan sales have been hit in recent weeks. However, this is also the status quo in the entire automotive market. He said that from the comparison of the profitability of major stores in the automotive market in Guangdong, the operating efficiency of the Zhonghua sedan and the Jinbei Sea Lion is not weaker than that of other brands of the same grade. Hua Xu will not only not purchase, but will need to further strengthen its advantages. Will consider taking some measures to further promote the market. All of Brilliance's distributors in Guangzhou indicated that as one of China’s few independent brands, China will not easily fall, and after Brilliance’s public rumor, the market will become more stable, and dealers will be optimistic about the profitability and market prospects of the products of the China and Jinbei brands. And are looking forward to September, the Chinese car, gold cup and other models ushered in a small sales climax. (Li Guangman)