"International Auto Show" floods cloned auto show and talks about international competitiveness


Careful friends are not hard to find that within 365 days a year, no matter what the national auto show will be, no matter how many days it will take place. For example, the media once reported that within 40 days before and after this year's National Day, Hubei had planned to hold three “International Auto Shows” of the same content at the same location. It is no exaggeration to say that the international auto show has been flooded domestically. Today, Kunming, tomorrow, Wuhan, Zhou Tour national car show the consequences of the domestic auto show long-term formation of several vulgar "diffusion" and "formatting." This does not, the Beijing International Motor Show brought to us in June is still hot, grabbed before the Shanghai International Motor Show early next year, the Guangzhou International Motor Show on the 22nd hastily debut. With regard to the sluggish auto market in which the growth rate has slowed down at the end of the year, as well as the drastically reduced prices of cars, the hard-to-learn drills have thrown out many “must-see” gimmicks with Shanghai and Beijing. However, the inherent deficiency is destined to remain an "international auto show" without "soul". On the surface, like the Shanghai International Auto Show and the Beijing International Auto Show, the Guangzhou International Auto Show has no shortage of “backgrounds”. This mainly refers to the previous statement of the relevant person of the China Association of Automobile Manufacturers. It is necessary to “focus on the three international auto shows in Beijing, Shanghai and Guangzhou, making it a famous brand exhibition in China and abroad”. However, such a background cannot fundamentally solve the common problem of the “International Auto Show” held in China—there is no core competitiveness. Unlike the internationally recognized auto shows in Paris, Frankfurt, Tokyo, Geneva, and Detroit, each with its own characteristics and irreplaceability, it can consolidate the global automotive industry's development trends and jump in the arteries, not nicknamed "international" two. word. What highlights can the “background” bring to the current Guangzhou International Auto Show? In all fairness, in addition to Crown, Caramel and other upcoming domestic new car debut, this did not have any highlights, at best, the real estate car to play the protagonist of the drama. However, domestic car exhibitions are seeking large, demanding scale, and a high level of operational inertia. It is not difficult to decorate it with excitement and “bright spots”. For example, the auto show area has reached nearly 80,000 square meters, and the number of exhibitors is expected to be several hundred thousand. This, together with a variety of automobile cultural activities such as a variety of model contests, will be measured by the usual rules for measuring the “International Auto Show” held in China. rhythmic. In the bones, it is only possible to relocate some of the models exhibited at the Beijing International Exhibition Center to Guangzhou. This serious duplicate of the "Cloned Car Show" talk about international competitiveness? The reporter believes that the reasons for analyzing the proliferation of domestic and international auto shows are largely driven by the interests of the organizers; while Guangzhou is forced to squeeze into the “two cities” rotation in Shanghai and Beijing, causing the “three major international auto shows” in your country to sing. The main reason for my debut is not to rule out the "regional comparison", or to say that this is a contest between the regional auto economy and the economic center of the exhibition. Looking at the phenomenon of “China International Auto Show” hot China, behind this is the background of the rush to grab the automobile project. The other persistent problem in the auto industry, which is enriched by the “International Auto Show Hot” in China, is the 4S shops of all brands across the country. “What are the highlights of the Beijing International Auto Show? A taxi ride to the 4S shops in the city is a lap. Most of the cars in the National Exhibition can be seen!” said an interview with a reporter during the Beijing International Auto Show this year. Indeed, it is the environment of a high-ceilinged hall. It is merely a "packaging" of cars scattered in various 4S stores, plus several concept cars, luxury cars and beautiful models that cannot be seen in China. It is so simple to do an "International Auto Show" at home!

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