Last week, Dongfeng Citroen and Shanghai Volkswagen respectively made major decisions in order to highlight the auto market's siege of the Dongfeng Citroen Commerce Department's streamlining agency. The national region has reduced to 8 and about 4% of employees will leave the company. Shanghai Volkswagen spends 29 billion yuan on scale construction and wants to build a new "mass" in five years. In the evening of September 18th, Dongfeng Citroen Precision Soldiers announced in Wuhan that its Dongfeng Citroën Ministry of Commerce had completed its restructuring. The 20 large regions in the country have been merged into 8 regions, and the headquarters functions have been reduced from 8 to 5. Liu Weidong, general manager of Shenlong Company, stated that this adjustment is the integration and optimization of marketing service network and marketing organization. However, from a series of actions of the company, this action is also a major measure for the manufacturers to reduce their costs in the downturn of the auto market. Large adjustment of inventory pressure is imperative. In the first half of this year, especially since May, the national car market has suffered under the influence of many factors such as the country’s macroeconomic regulation and control, increasingly fierce price competition, and the spread of consumer’s wait-and-see attitude. The "cold summer". Major auto makers are facing unprecedented competition and market pressure. At the reporter's exchange meeting on Saturday, Liu Weidong said that this adjustment is to adapt to market changes and self-adjustment. At the same time, he admitted frankly that although Dongfeng Citroen has repeatedly adjusted its market goals and has also joined the ranks of price cuts, the inventory pressure is still relatively large and adjustment is imperative. On the day of the press conference, Dongfeng Citroen has held a mobilization meeting to announce personnel changes. Yesterday, the company also held a dealer conference. After the institutions were compressed, Dongfeng Citroen only left eight of its top 20 players in the country. Liu Weidong said that after this adjustment, about 4% of employees will leave Dongfeng Citroen. Reducing costs to cope with challenges For next year's auto market, Liu Weidong is not optimistic. He believes that the market will not be as explosive as the previous two years, and the growth rate will be around 15%. In the coming years, the competition will become more intense, and the era of meager profits for cars has arrived. If a car company wants to win, it must reduce costs and increase efficiency. In the future, the company's multiple models will use more common parts, even more common brands, which will play a very important role in reducing costs. He emphasized that the reduction of costs by the factory is not a decline in product quality and service. On the contrary, when the sales volume and selling price drop drastically, the manufacturers will make profits for dealers to ensure after-sales service. After many reporters asked, Liu Weidong said that Dongfeng Citroen has begun to introduce professional managers. The first professional manager had already worked on September 18 and served as the head of the sales department. However, it is still not publicly available. It is understood that this person is the general manager of a consulting company in Beijing and once served as the manager of Dell China. The reporter Zhang Guohong reported that Shanghai Volkswagen’s 29 billion “new look†will be celebrated in October this year. Shanghai Volkswagen will usher in its 20th birthday. Last weekend, Shanghai Volkswagen invited the Sichuan and Chongqing media reporters to visit the factory in Shanghai. At the same time, Shanghai Volkswagen revealed plans for the next five years - plans to invest more than 290 billion yuan to recreate a new Shanghai Volkswagen in five years! It is expected that Shanghai Volkswagen's annual production capacity will reach 1 million by 2008. Fully Integrate and Improve Competitiveness This year, Shanghai Volkswagen has focused on changing old concepts and management processes to increase its market competitiveness. In the past, Shanghai Volkswagen's production and sales were separated for a long time. SAIC Volkswagen and Shanghai Volkswagen are two completely independent companies. They are located in two locations. SAIC Motors only sells products and Shanghai Volkswagen only produces products. At present, the two companies have been integrated, and the divisional company has become one of the functional departments. Each year, 1 or 2 new cars are introduced. After 20 years of development, Shanghai Volkswagen has undergone three stages of technology introduction, joint development and independent development. Shanghai Volkswagen now has a complete hardware infrastructure for vehicle development in addition to complete vehicle wind tunnels, vehicle collisions, and complete vehicle electromagnetic compatibility. Some laboratories have reached world-class standards. Santana 3000 is the first fully self-developed product of Shanghai Volkswagen. It is reported that Shanghai Volkswagen's self-development capability has been recognized by the German public. In the future, only the content, purpose, and required funds of the vehicle modification will be reported to the board of directors and approved by the company, so that the full-line production model can be adapted to the Chinese market. Development and improvement. Shanghai Volkswagen said that in the next five years, 1 to 2 new models will be introduced each year, of which 2 to 3 models will be independently developed. Reporter Wang Fei Shanghai Photography Report
Responding to the "Cold Market in the Auto Market"
Last week, Dongfeng Citroen and Shanghai Volkswagen respectively made major decisions in order to highlight the auto market's siege of the Dongfeng Citroen Commerce Department's streamlining agency. The national region has reduced to 8 and about 4% of employees will leave the company. Shanghai Volkswagen spends 29 billion yuan on scale construction and wants to build a new "mass" in five years. In the evening of September 18th, Dongfeng Citroen Precision Soldiers announced in Wuhan that its Dongfeng Citroën Ministry of Commerce had completed its restructuring. The 20 large regions in the country have been merged into 8 regions, and the headquarters functions have been reduced from 8 to 5. Liu Weidong, general manager of Shenlong Company, stated that this adjustment is the integration and optimization of marketing service network and marketing organization. However, from a series of actions of the company, this action is also a major measure for the manufacturers to reduce their costs in the downturn of the auto market. Large adjustment of inventory pressure is imperative. In the first half of this year, especially since May, the national car market has suffered under the influence of many factors such as the country’s macroeconomic regulation and control, increasingly fierce price competition, and the spread of consumer’s wait-and-see attitude. The "cold summer". Major auto makers are facing unprecedented competition and market pressure. At the reporter's exchange meeting on Saturday, Liu Weidong said that this adjustment is to adapt to market changes and self-adjustment. At the same time, he admitted frankly that although Dongfeng Citroen has repeatedly adjusted its market goals and has also joined the ranks of price cuts, the inventory pressure is still relatively large and adjustment is imperative. On the day of the press conference, Dongfeng Citroen has held a mobilization meeting to announce personnel changes. Yesterday, the company also held a dealer conference. After the institutions were compressed, Dongfeng Citroen only left eight of its top 20 players in the country. Liu Weidong said that after this adjustment, about 4% of employees will leave Dongfeng Citroen. Reducing costs to cope with challenges For next year's auto market, Liu Weidong is not optimistic. He believes that the market will not be as explosive as the previous two years, and the growth rate will be around 15%. In the coming years, the competition will become more intense, and the era of meager profits for cars has arrived. If a car company wants to win, it must reduce costs and increase efficiency. In the future, the company's multiple models will use more common parts, even more common brands, which will play a very important role in reducing costs. He emphasized that the reduction of costs by the factory is not a decline in product quality and service. On the contrary, when the sales volume and selling price drop drastically, the manufacturers will make profits for dealers to ensure after-sales service. After many reporters asked, Liu Weidong said that Dongfeng Citroen has begun to introduce professional managers. The first professional manager had already worked on September 18 and served as the head of the sales department. However, it is still not publicly available. It is understood that this person is the general manager of a consulting company in Beijing and once served as the manager of Dell China. The reporter Zhang Guohong reported that Shanghai Volkswagen’s 29 billion “new look†will be celebrated in October this year. Shanghai Volkswagen will usher in its 20th birthday. Last weekend, Shanghai Volkswagen invited the Sichuan and Chongqing media reporters to visit the factory in Shanghai. At the same time, Shanghai Volkswagen revealed plans for the next five years - plans to invest more than 290 billion yuan to recreate a new Shanghai Volkswagen in five years! It is expected that Shanghai Volkswagen's annual production capacity will reach 1 million by 2008. Fully Integrate and Improve Competitiveness This year, Shanghai Volkswagen has focused on changing old concepts and management processes to increase its market competitiveness. In the past, Shanghai Volkswagen's production and sales were separated for a long time. SAIC Volkswagen and Shanghai Volkswagen are two completely independent companies. They are located in two locations. SAIC Motors only sells products and Shanghai Volkswagen only produces products. At present, the two companies have been integrated, and the divisional company has become one of the functional departments. Each year, 1 or 2 new cars are introduced. After 20 years of development, Shanghai Volkswagen has undergone three stages of technology introduction, joint development and independent development. Shanghai Volkswagen now has a complete hardware infrastructure for vehicle development in addition to complete vehicle wind tunnels, vehicle collisions, and complete vehicle electromagnetic compatibility. Some laboratories have reached world-class standards. Santana 3000 is the first fully self-developed product of Shanghai Volkswagen. It is reported that Shanghai Volkswagen's self-development capability has been recognized by the German public. In the future, only the content, purpose, and required funds of the vehicle modification will be reported to the board of directors and approved by the company, so that the full-line production model can be adapted to the Chinese market. Development and improvement. Shanghai Volkswagen said that in the next five years, 1 to 2 new models will be introduced each year, of which 2 to 3 models will be independently developed. Reporter Wang Fei Shanghai Photography Report