According to statistics from the China Automobile Association, in 2015 China's auto sales increased by 4.7% year-on-year to 24.6 million units, exceeding 20 million units for three consecutive years, but the lowest growth rate since 2012. Although the overall growth rate of the automobile market has slowed down, the SUV segment still maintains a growth rate far higher than that of the overall market, and presents a trend of high-end and miniaturization. Self-owned brands are also in this high-growth market segment. Found the opportunity.
According to the statistics of China Association of Automobile Manufacturers, the annual sales volume of SUVs in 2015 was 6.202 million units, an increase of 49.65%. SUV has become the main model of independent brand production and sales. The self-owned brand launched more than 30 new models of SUVs in 2015, thus stabilizing the overall share of its own brands.
Next, we will bring you the top ten SUVs for annual sales, maybe you have your "dish".
NO.1: Haval H6 2015 annual sales: 373229 Great Wall Hover H6 has won the annual SUV sales champion for many years, and is far ahead of competitors in sales data. The stable sales volume of more than 30,000 per month has become the backbone of the Haval brand. Sex products, at the same time, the stable sales price in the terminal also brought considerable cash flow to the manufacturers. I believe that in the face of such sales manufacturers and distributors, they can live a good year.
NO.2: Volkswagen Tiguan 2015 annual sales: 255,751 vehicles Tiguan lost to Maicheng in the last month of 2015, was squeezed out of the top 10 SUV sales list, but from the whole year, it is still the most consumers The favored joint-venture SUV model, but in the product itself has been slightly old, I do not know with the replacement of new models next year, the new Tiguan can continue the myth of the sales of the public car, I hope that the new generation will not increase the price for a long time.
NO.3: JAC Ruifeng S3 2015 annual sales: 196,779 Jianghuai passenger cars sold 350,000 vehicles, of which SUV models accounted for 80%, while JAC Ruifeng S3 single models sold nearly 200,000 vehicles for Jianghuai It is self-evident that the importance of Ruifeng S3 is self-evident. The sales volume of a model is also a problem faced by many independent brands. The mainstream product line is too single and increases the risk of dealers.
NO.4: Changan CS75 2015 annual sales: 186,623 Changan Automobile (microblogging) has grown rapidly in the passenger vehicle market in recent years. With a reasonable product line layout, many models have been maintained for a long time. At the level of over 10,000, the CS75 sold more than 15,000 vehicles per month in 2015, and has repeatedly entered the top ten monthly sales of SUVs.
NO.5: Changan CS35 2015 annual sales: 169,332 small SUV models are one of the fastest growing segments in this year. Changan CS35 is the product of this market segment earlier, but with more and more As competitors enter this field, the CS35's leading edge is shrinking. As the redesigned model will be released in 2016, it is believed that the fierce competition between CS35 and its competitors will continue.
NO.6: Haval H2 2015 annual sales: 168,517 Harvard H2 is the strategic model of the Great Wall's main small SUV market. Due to the hot sale of Haval H6, the appeal of the Haval brand has a natural advantage in domestic independent brands, so H2 is listed. After the sales volume easily breaks through the monthly average, the Haval H6 and Haval H2 are also two models that can contribute to the sales under the Harvard brand.
NO.7: Nissan Qijun 2015 annual sales: 166,385 vehicles
In 2015, the overall sales of Japanese brands improved significantly. Japanese brands in all market segments re-entered the top ten in the sales list. Qijun became the champion of Japanese SUV bicycle sales, and together with Xuanyi became Dongfeng Nissan sales. Key product.
NO.8: Magic speed S3 2015 annual sales: 164,436 vehicles Magic S3 into the top ten annual sales position is enough to illustrate the characteristics of the domestic automotive consumer market, products in the cost-effective to fully meet the preferences and needs of third- and fourth-line consumers, It also gained a satisfactory market performance, and a good market position is enough to make up for the lack of marketing. This is also worth learning by many independent brands.
NO.9: Buick Angke's 2015 annual sales: 162,941 Angkor sales basically maintained a growth momentum in 2015, especially in September-December, Angkor's sales increased significantly and continued to enter SUV sales. The top ten on the list, for the first time in December sales, became the first place in the sales of joint-venture brand SUVs. With the slightly old configuration of competing products, Encore's market performance in 2016 is worth looking forward to.
NO.10: Honda CR-V 2015 annual sales: 156,608 vehicles
CR-V can be said to be a veteran model in the domestic SUV market. Whether it is from the time of entry into the domestic market or in marketing, it has been a dazzling model of the joint venture brand. However, in 2015, CR-V could not bite tightly. The old rival Tiguan, although the cumulative sales of the year into the top ten, still fell slightly by 7.4% year-on-year.
to sum up:
Throughout the year's SUV sales data, independent brands have performed very well in the SUV market, which is a self-retained place for independent brands. In the top ten rankings of market share, independent brands occupy 6 places. In this spurt burst market segment, this is the only segment of the independent brand that can compete against the joint venture brand. On the one hand, it shows the popularity of SUV models in China; on the other hand, it also shows the more self-owned brand. Obviously better understand the preferences of Chinese consumers. According to the forecast of the China Automobile Association, the annual sales volume of China's autos in 2016 was 26.04 million units (including domestic sales of 25.4 million units and exports of 640,000 units), with a growth rate of about 6%, while SUVs will continue to maintain rapid growth. Whether it is possible to defend the product's offensive against the joint venture brand is yet to be tested by the market.
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