At the Foton Motor Zhucheng plant, a red AoLing light truck marked the milestone as the 1.5 millionth self-owned brand vehicle to roll off the production line. This achievement coincided with the completion of the plant’s 300,000-vehicle production base. For nine consecutive years, the Zhucheng Plant has led in domestic light truck production and sales, solidifying its position as the largest automobile manufacturer in Shandong and a key national hub for light truck manufacturing.
In 2007, the Zhucheng Plant produced and sold 400,000 vehicles, generating a revenue of RMB 12.1 billion. The area surrounding the plant is also home to over 200 specialized parts manufacturers that supply Futian Automobile, employing more than 20,000 workers. This strong local ecosystem supports Foton's growth and enhances its supply chain efficiency.
Today, Foton Motors' products are exported to 48 countries and regions worldwide. In 2007 alone, over 30,000 units were exported, marking the fourth consecutive year that Foton topped the commercial vehicle export rankings in China. The company has established overseas factories in multiple countries, expanding its global footprint. Additionally, Foton is set to deepen its collaboration with Mercedes-Benz this year, bringing in advanced technologies such as high-performance heavy-duty truck engines that are among the best in the world.
According to Zhao Jingguang, Deputy Secretary of the Foton Motor Party Committee and Press Spokesperson, Foton plans to enter developed markets like Japan, South Korea, Europe, and the United States in 2010, aiming for overseas sales to reach 20% of total sales. The upcoming Foton MIDI, a compact MPV, is expected to launch soon, serving as a stepping stone for Foton’s broader entry into the sedan market.
Foton continues to build on its brand value, which reached 2.2157 billion yuan, reflecting its growing influence in both domestic and international markets. With strategic partnerships, technological advancements, and a clear expansion plan, Foton is well-positioned to become a major player on the global automotive stage.
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