Looking back at the Haig Bus in 2007, a splendid chapter portrayed its history. Hager's successful rollover test with European standards shows Hager's excellent manufacturing level; strategic cooperation with Scania in Sweden has changed the layout of China's high-end passenger car market; four-year reelection of the best safety equipment award , and issued the first "Safety White Paper" of China's bus industry, making safety a distinctive label for Hager passenger cars; signing a large single ticket for exporting 1,000 passenger cars to Russia, adding luster to Russia and China; Hager passenger car to the top Chinese brand list. Since then Step into a brand new era.
A string of numbers also shows the glory of Hager buses last year. In 2007, Hager buses sold 16,090 vehicles, and sales revenue was 4.667 billion yuan, up by 20.57% and 33.16% year-on-year respectively. What is more worth mentioning is that Higer Bus achieved a high breakthrough in the international market last year, achieving 2,842 exports and export value of 1.27 billion yuan, a year-on-year increase of 152% and 129%, respectively, becoming an important force for Chinese passenger cars to go global.
Scania Hager A90 Brings Chinese Buses to the Frontier of the World Bus Industry
In March 2007, Suzhou Jinlong joined the European commercial vehicle giant Swedish Scania to launch Scania Hager's A90 premium luxury passenger car, and Suzhou Jinlong took a new development command.
Examining the growth history of Suzhou Golden Dragon, the listing of the Star Series CMB has established the status of Suzhou King Dragon King. The launch of the Haig series buses has become a symbol of Suzhou Golden Dragon's product structure transformation from China-Pakistan to the bus. The introduction of the Scania Hager A90 premium luxury bus is not merely the result of the introduction of a new model and extension of its product line, but a strategic move by Suzhou Jinlong to raise overall product quality. It is also the pursuit of the Hager bus. Concentrated growth, an important milestone in improving R&D, management, manufacturing, and brand influence.
How to improve product quality and promote the continuous upgrading of products has always been a long-term concern for Suzhou Jinlong. As early as five years ago, Suzhou Golden Dragon began to seek strategic partners around the world. The purpose was to develop high starting points, to represent the image of Hager buses, and to promote the Hager brand. The process of selecting partners is inherently difficult. Most international brands such as Mercedes-Benz, MAN, and Volvo have entered China. They have established cooperative relations with related companies, and there is little room for choice. This is also driving the search for foreign countries. Strong brand cooperation threshold. After several years of hard work and repeated rounds of negotiations, Suzhou Jinlong chose the Swedish Scania Commercial Vehicle Co., Ltd., which enjoys the reputation of the king of the world's roads. The choices are mutual. Scania's demand for Chinese partners is also very high, and the choices are very cautious. After inspecting many bus companies in China, the unremitting efforts of Suzhou Jinlong won the trust and respect of Scania. In the end, Scania decided to establish a deep strategic cooperation relationship with Suzhou Jinlong and accept Suzhou Jinlong as Scania. Sub-family member companies and authorized Suzhou Golden Dragon to use the SCANIAHIGER brand in the cooperative products, fully embodying SCANIA's trust in Suzhou Golden Dragon and its confidence in the prospect of cooperation.
In the process of developing the Scania Hager A90 product, technical personnel from China and Switzerland jointly studied the market demand and repeatedly performed technical disclosures to jointly overcome technical difficulties. The technical staff of Suzhou Jinlong learned the latest international design concepts, developed its own body and interior, and designed fashion patterns, which promoted the company's overall design level. The successful development of the Scania Hager A90 product is the first time that Suzhou Jinlong R&D technology has been fully integrated with the industry's advanced technology, which has accumulated valuable experience for Haige Bus to accelerate technological upgrading.
Hagrid's reputation as a Chinese brand quietly changed the brand structure of China's passenger cars. The bus industry in China has already formed a relatively large industrial scale, and its industrial chain is becoming increasingly complete. However, the performance in brand promotion, management model improvement, etc., is still a bottleneck difficult to break. In September 2007, the Higer Bus won the China Famous Brand, which signifies that Suzhou Golden Dragon flashed through many domestic passenger car manufacturers and began to move from a single product competitiveness to the comprehensive competitiveness of the brand, technology and marketing.
The brand building of Hager Buses is promoted in all directions in the combination of real and virtual. In February 2007, with the witness of Russian experts, the Higer Bus successfully carried out a rollover test on a 12-meter large passenger vehicle. The critical angle of 41.2 degrees of roll was beyond the international standard of 35 degrees. This is not only the Hager Bus in China. Another breakthrough in the field of passenger car safety also marks Hager standing on the same starting line with the safety of the world's advanced passenger cars.
Large-scale sports and cultural activities are a good path for brand building. Successfully serving the Doha Asian Games, the Haig Bus opened the door for Chinese cars to go abroad to serve international large-scale events. Since then, Hager Bus has stepped up its efforts in sports marketing communications, serving the Olympic Games test competition "Good Luck Beijing - 2007 Qingdao International Regatta", becoming the official designated bus of the second China, Japan and South Korea Tourism Ministerial Conference, debuting the 16th Golden Rooster Baihua Film Festival ... went to the National Sports General Administration Training Bureau to serve the Olympic athletes, and also to make the Hager passenger cars and the Beijing Olympic Games, greatly enhance the Haiger passenger car brand reputation, formed one after another "shock."
Effort pays back. At the BAAV Motor Show in March 2007, Suzhou Jinlong won the “Best Coach Manufacturer of the Yearâ€, “Best Safety Equipment of the Year Award†and “Best Coach Modelling Award of the Year†to become the biggest winner of the show. . The release of the "Safety White Paper", the first "China's bus industry" held during the exhibition, not only strengthened the safety-oriented brand image of Hager, but also shouldered the social responsibilities that a mainstream passenger car manufacturer should take as a corporate citizen.
"Hager's Going to the Sea" Opens up a New Blue Ocean in the Chinese Bus Industry
While the sales volume in the domestic market continued to grow, the Hager Bus accelerated its pace of going overseas, and the international market became the new blue ocean of China's passenger car industry.
Recalling that in 2007, the development of the domestic market of the Higer passenger car was still strong, and the international market had doubled its sales and achieved a new historic breakthrough. At present, Hager buses have been exported to more than 50 countries and regions including Russia, Egypt, Algeria, Panama, Qatar, Malaysia, and Hong Kong, and have passed the EU EEC, Gulf GCC, and Russian GOST certifications, as well as Australia, Singapore, and Hong Kong, China. National and regional market certification.
Haig Bus has a large list of overseas markets and has started the Chinese bus brand internationally. After successful service of the 15th Doha Asian Games, 500 Golden Haergang passenger trains in Suzhou have won the praise of the Asian Games Organizing Committee and Doha customers, and their follow-up market effects have been remarkable. It is understood that Qatar customers had another 360 follow-up orders in early 2007.
In addition, orders for 500 Hager buses exported to Ethiopia have also begun to be delivered. Suzhou Golden Dragon rallied in the African market and steadily advanced.
From March 26 to 29, 2007, at the China National Exhibition in Russia, Suzhou Golden Dragon signed an agreement for the export of 1,000 Hager buses to Russia, which became China's largest passenger bus order for Russia. The total amount of this order exceeded 40 million U.S. dollars.
It is no accident that Haig's exports have doubled. In the past two years, based on the characteristics of Russia's climate, road conditions, etc., Suzhou Jinlong has made several adaptations to the antifreeze and anti-corrosion technologies of passenger cars and passed the Russian GOST certification. On September 1, 2007, the Russian Federation Automobile Certification Center issued the three-year certification for the 10 models of Hager buses. Hager buses have become the largest number and longest-lasting passenger vehicle brands in the history of Russia.
While continuing to expand overseas markets, Suzhou Jinlong has invested heavily in the construction of an international market network and service support network for Hager buses with extraordinary courage, and has provided Haiger buses with a full range of advantages in a better, more, and faster way. service.
The Hager brand's influence in the international market continues to expand. Hager's English "HIGER" logo and graphic logo have been registered in 48 countries around the world. Suzhou Jinlong was recognized by the National Development and Reform Commission and the Ministry of Commerce as the "National Automobile Export Base Enterprise."
Hager's international procurement and design have built a platform that is in line with international advanced standards. Suzhou Jinlong further promotes technological innovation, strengthens technology research and development, improves product quality, and promotes globalization of procurement, design globalization, and continuously improves Hager buses. The safety, reliability and comfort have accelerated the pace of going overseas.
Fully promote the proposition of long-term development of a company: The process
In 2007, Suzhou Jinlong focused on process management. Through more than one year of training and workshop activities, the process management has been deeply rooted. In the second half of 2007, Suzhou Jinlong focused on the construction of an integrated supply chain system. While combing planning, procurement, logistics, production, and other business processes, it adopted a project management approach to centralize the management of various decentralized businesses, and then sub-processes. Through the entire line, we have opened up the entire value chain of R&D, production, marketing, sales and service, ensuring the overall optimization of our core business and enhancing our own competitiveness.
While advancing the process construction, Suzhou Jinlong also paid attention to basic management, put the work of standardization and institutionalization in a prominent position, promoted all-round technology upgrades and management level upgrades, and promoted the coordinated development of speed, quality, and benefits.
People-oriented human resources development and management concepts have enabled Suzhou Jinlong to become a talented highland for China's bus industry. With system administrators, motivators, developers, and trainees, corporate culture is used to unite the people's minds, making Suzhou Jinlong the best employer in the 2007 bus industry in China.
In 2007, it was also the year of Suzhou Jinlong’s infrastructure construction. With the successful completion of the construction of 12 projects in the second phase of Suzhou Jinlong Industrial Park, Haig’s passenger car will reach an annual production capacity of 22,000 units, R&D building, and new welding equipment. Coating and assembly workshops, test track, customer center and other facilities were successively delivered and used. A modern manufacturing base integrating parts and vehicle assembly, testing, and office work was basically completed, laying a solid foundation for the rapid development of Suzhou Jinlong Haig Bus. basis.
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