Road Choice Truck Parts is the newest brand to enter the heavy-duty truck industry`s private label all-makes market.
Offering a growing line of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, cabiin pump,exhaust products, lighting, shock absorbers,cabin tilt pump and universal joints, Road Choice says its all-makes parts are value-priced to compete with heavy-duty manufacturers` and warehouse distributors` private brand parts.
Road Choice says its products are designed to offer owners of out-of-warranty trucks quality and reliability with truck spare parts covered under a minimum, one-year warranty.
[With the average life of most class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts," says Dan Bambrick, Road Choice private brand manager. [Road Choice brand parts are developed specifically with the needs of second- and third-generation truck owners in mind. We`ve designed our line of dependable high-demand parts around their needs."
Bambrick anticipates the addition of Road Choice will offer consumers a new alternative for quality all-makes truck parts and help them better manage the overall cost of repair and ownership of their vehicles.
[Road Choice will use established parts distribution centers for quick delivery of popular parts," he says. [Retailers will appreciate the convenience, while customers will appreciate the quality and price."
Road Choice says customers can find the growing selection of all-makes parts and a listing of authorized Road Choice Truck Parts retailers at . Road Choice also will be exhibiting at booth 36065 at the Mid-America Trucking Show March 27-29 in Louisville.