After years of ups and downs, China's mold industry has gradually matured and improved both in terms of network system construction, service platform construction, and professional large-scale market construction. In 2008, the State Council's "Several Opinions on Encouraging and Guiding the Development of Privately-Owned and Non-Public Ownership Economy" brought unprecedented opportunities for the development of China's mold industry. The internationalization of domestic competition and the internalization of international competition will continue to emerge as the new characteristics of the Chinese mold industry in 2009. The mold industry should pay attention to structural adjustment, vigorously develop high value-added products, take the “fine, specialized, and strong†line and create new growth points in the “blue oceanâ€.
Mould enterprises: brand management and sustainable development It is understood that the financial tsunami that is sweeping the world at present is having an impact on the real economy. China's foreign trade exports have been greatly affected by the storm. To ensure profitability, many companies have set their sights on the domestic market and placed their hopes on domestic sales. Some national brands that have been deeply cultivating domestically for many years are now in a stage of gradual escalation and even going out of the country. They may be more calm in responding to the crisis, and there are obviously many challenges to the new brands that are forced to turn to domestic sales. Luo Baihui stressed in the article "Brand Enterprise Brand Management and Sustainable Development" that brand management is an important feature of modern enterprise management and it is a manifestation of asset management. The shift from product management to brand management is a change in business thinking and a change in corporate values. It is not only a qualitative leap in the process of enterprise development, but also an effective way for the extraordinary development of the enterprise. Brand culture is the core of brand management, from product management to brand management, use of brands to open up markets, create economic benefits, and establish a company brand management model, the core of which is to establish a big brand management concept and should be from the company's business philosophy, customer satisfaction, Product innovation, industrial clusters, cultural intensive, market expansion, capital alliance, ecological value chain, etc. Chang'an Town allocated a special fund of 1.05 million yuan to subsidize the hardware mold enterprises in the town to participate in the 2009 exhibition. It will use the well-known exhibition platform to centralize the promotion of the “Changan mold†brand and further support enterprises to expand domestic and foreign markets.
Mould Industry: Informatization is imperative With the development of enterprises and changes in competition, the mold industry enterprises are increasingly demanding more and more personal requirements for ERP. More and more mold enterprises have achieved the electronic distribution of information through online ERP systems. Transmission; automated storage, copying, calculation, classification of information; rapid query of information and printout of reports, and other automation functions, reflecting the benefits are: First, through information technology innovation to optimize daily management and operation mode; Second, Through the implementation of the project, the plan will be more orderly and the production will be more smoothly and controllable. Thirdly, a standardized and highly efficient operation management model will be better established. Fourth, the inventory will be reduced, raw materials and auxiliary materials will be more reasonable and accurate. V. It can better improve the utilization rate of funds, accelerate the turnover rate, rationally use and arrange funds; Sixth, the acceleration of business processes, the time for official document examination and approval, and the time for manual information processing are greatly reduced; seventh, the product cost will also be made accurate. Increased.
Mould market: both internal and external, opening up the emerging market China's mold industry as the basic industry of China's economy, how to open up the market? At present, global manufacturing is shifting to manufacturing in China. In addition to traditional markets, we should actively explore new markets. In addition to the United States, Japan, the European Union, and the Southeast Asian markets, we should also open up markets such as the Middle East, Central Asia, Russia, and Eastern Europe. Markets in countries and regions such as South America, Latin America, India and Africa. At the same time, export companies should look for opportunities in the crisis, actively explore the domestic market, create independent brands, promote industrial upgrading, and enhance their competitiveness. The "Home Appliances Going to the Countryside" started in 2007 was fully and widely promoted under the government's policy of stimulating domestic demand in the second half of 2008, providing new consumer markets for China's washing machines, refrigerators, color TV sets, and mobile phone and automobile mold industries in 2009. A lot of space.
On the one hand, the mold enterprises, through agents and distributors, retailers, etc., provide services and monitoring of various sales links, so that products can reach retail terminals in a timely, accurate and rapid manner, allowing products to quickly occupy the market; on the other hand, through the terminal market The marketing methods of the consumer groups improve the image of the brand, stimulate the purchasing desire of the consumer groups, and quickly gather the circulating funds.
Mould enterprises: brand management and sustainable development It is understood that the financial tsunami that is sweeping the world at present is having an impact on the real economy. China's foreign trade exports have been greatly affected by the storm. To ensure profitability, many companies have set their sights on the domestic market and placed their hopes on domestic sales. Some national brands that have been deeply cultivating domestically for many years are now in a stage of gradual escalation and even going out of the country. They may be more calm in responding to the crisis, and there are obviously many challenges to the new brands that are forced to turn to domestic sales. Luo Baihui stressed in the article "Brand Enterprise Brand Management and Sustainable Development" that brand management is an important feature of modern enterprise management and it is a manifestation of asset management. The shift from product management to brand management is a change in business thinking and a change in corporate values. It is not only a qualitative leap in the process of enterprise development, but also an effective way for the extraordinary development of the enterprise. Brand culture is the core of brand management, from product management to brand management, use of brands to open up markets, create economic benefits, and establish a company brand management model, the core of which is to establish a big brand management concept and should be from the company's business philosophy, customer satisfaction, Product innovation, industrial clusters, cultural intensive, market expansion, capital alliance, ecological value chain, etc. Chang'an Town allocated a special fund of 1.05 million yuan to subsidize the hardware mold enterprises in the town to participate in the 2009 exhibition. It will use the well-known exhibition platform to centralize the promotion of the “Changan mold†brand and further support enterprises to expand domestic and foreign markets.
Mould Industry: Informatization is imperative With the development of enterprises and changes in competition, the mold industry enterprises are increasingly demanding more and more personal requirements for ERP. More and more mold enterprises have achieved the electronic distribution of information through online ERP systems. Transmission; automated storage, copying, calculation, classification of information; rapid query of information and printout of reports, and other automation functions, reflecting the benefits are: First, through information technology innovation to optimize daily management and operation mode; Second, Through the implementation of the project, the plan will be more orderly and the production will be more smoothly and controllable. Thirdly, a standardized and highly efficient operation management model will be better established. Fourth, the inventory will be reduced, raw materials and auxiliary materials will be more reasonable and accurate. V. It can better improve the utilization rate of funds, accelerate the turnover rate, rationally use and arrange funds; Sixth, the acceleration of business processes, the time for official document examination and approval, and the time for manual information processing are greatly reduced; seventh, the product cost will also be made accurate. Increased.
Mould market: both internal and external, opening up the emerging market China's mold industry as the basic industry of China's economy, how to open up the market? At present, global manufacturing is shifting to manufacturing in China. In addition to traditional markets, we should actively explore new markets. In addition to the United States, Japan, the European Union, and the Southeast Asian markets, we should also open up markets such as the Middle East, Central Asia, Russia, and Eastern Europe. Markets in countries and regions such as South America, Latin America, India and Africa. At the same time, export companies should look for opportunities in the crisis, actively explore the domestic market, create independent brands, promote industrial upgrading, and enhance their competitiveness. The "Home Appliances Going to the Countryside" started in 2007 was fully and widely promoted under the government's policy of stimulating domestic demand in the second half of 2008, providing new consumer markets for China's washing machines, refrigerators, color TV sets, and mobile phone and automobile mold industries in 2009. A lot of space.
On the one hand, the mold enterprises, through agents and distributors, retailers, etc., provide services and monitoring of various sales links, so that products can reach retail terminals in a timely, accurate and rapid manner, allowing products to quickly occupy the market; on the other hand, through the terminal market The marketing methods of the consumer groups improve the image of the brand, stimulate the purchasing desire of the consumer groups, and quickly gather the circulating funds.
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