From the evening of June 30th, Guangzhou became the fourth city in China to officially implement automobile purchase restrictions. Local governments have followed suit and they have followed suit. This has also contributed to the sluggish domestic auto market. Shocks.
China's auto industry has not been able to get around the fate of the “policy city†and the policy has stopped. The auto market is frozen and the policy is ready. The auto market is bustling. Of course, what we are talking about here is a policy that stimulates consumption. However, starting from the announcement of the restriction of purchase in Guangzhou, there has been a certain degree of suppression of the “restricted purchase†policy of the market that has become mainstream for a time.
Who will continue to instigate restrictions? Who will be the next city to purchase?
Guangzhou: Local Government Attacks the Case
Since the introduction of the automobile purchase restriction order in Guangzhou with lightning speed, all walks of life from car companies, distributors, and consumers have been caught off guard. This is indeed a testimony to the phrase “The strategy has won the world and is taking the initiativeâ€, the Guangzhou government From the announcement of the news to the official implementation of just three hours, this rapid test of the outside world's resilience has inevitably been shelled.
When talking about the restriction of purchase in Guangzhou, Dong Yang said fiercely: “The public should have the same right to enjoy the car culture. I am very uncomfortable with the purchase restriction in Guangzhou. In addition, as far as I understand it, Guangzhou has not received the approval of the Central Government before this purchase. It belongs to the top wind and committed crimes.†He pointed out that the State Council has always had documents that do not allow local governments to issue policies that restrict car sales. In 2009, the adjustment and revitalization plan was even expressly prohibited.
However, the fact is that the purchase restriction in Guangzhou is a foregone conclusion. The successive procurement rules have confirmed that the Guangzhou government is indeed “ready to come.†The impact is profound. Hangzhou, Chengdu, Shenzhen and other provincial capitals are also rumored to be Step into the "restricted purchase" high-risk ranks.
Xi'an: Misreading by Media
It is also surprising that Xi'an is not the first city to follow suit and it is also announced on August 2 that the “Regulations on Road Traffic Safety in Xi’an (Consultation Draft)†will be open to the public. The opinions and comments mentioned that Xi'an People's Government may implement total control and vehicle restriction measures for motor vehicles.
As everyone fell into the panic that was finally caused by the “restricted purchases,†Xi’an’s Legal Affairs Office officially rumored on August 8th, saying that this time the hype was misread by the media.
The draft of the Road Traffic Safety Regulations promulgated in Xi’an was in fact a response to the “Opinions on Strengthening Road Safety Work†of the State Council on July 27. It was not the “imminent purchase†advocated by the media, and since there was no restriction on purchases, There is no such thing as "abolishing purchase restriction."
Although there are certain grounds for this reason, but from the industry's response point of view, "restriction" has already made many people tactics, and the media also played some role.
Shenzhen: 4S shop took the opportunity to speculate
As a southeastern coastal city like Guangzhou, Shenzhen has the eighth largest number of motor vehicles in the country and the second largest number of cars in the country. As a result, Shenzhen has become the most promising candidate for “quasi-restricted purchase†after the restriction of purchase in Guangzhou.
Although the Shenzhen authorities have been very firm in responding to whether or not Shenzhen will limit purchases, Shenzhen has said that it does not consider constraining through purchase restrictions. However, there are still good people who use this as a gimmick to convey error messages to the owner.
It was reported that individual car dealers in Shenzhen took the opportunity to speculate and sent short messages to customers to disseminate the news of the purchase. Most car owners expressed disbelief on the restriction of purchase, but individual car dealers also took the opportunity to raise prices, reducing the margin of preference.
For example, in a sales shop of GAC Toyota, many models have contracted the previous substantial discount measures. Taking the Highlander model as an example, the oldest high-end discount for Highlander was 30,000 yuan, and the discount is now reduced to about 20,000 yuan. In addition to GAC Toyota, there are a number of fast-reacting car dealers to reduce the discount rate, many of the car's concessions have narrowed by 10,000 yuan. However, some car dealers were not affected by the rumor, and the discount rate was flat compared to the past.
Restricted purchase winds have also been used by some dealers around the country to become one of the means to promote vehicles.
Hangzhou: Aiming for urgent orders
Hangzhou is also another popular city for "restricting purchases." A citizen of Hangzhou City said in an interview that after rumors of the restriction of purchase in Hangzhou, he was afraid to limit purchases and he was very eager to buy a car. In the prospective car owners, not only frequently asked to 4S shop, there are more urgent direct orders to buy a car.
According to reports, Ms. Zhang, a finance company in Hangzhou, bought a Ford vehicle last week. She said that he was still hesitating to buy a car. He had heard several friends say that Hangzhou wanted to limit the purchase and think about it. , afraid to really implement, sooner or later to buy soon to buy it.
Some 4S shop salesmen also said that they encountered such owners, the family would have a car, and I do not know where to hear the news that Hangzhou may have to purchase, so they went to buy a car. Similarly, Ms. Tian, ​​who originally wanted to dispose of an old car at home, said to herself on Weibo that the old car would not be sold and the sale would be 20,000 to 30,000. If the purchase was restricted in the future, the old car would be retained. The license may be able to sell more money.
The advance consumption brought about by the restriction of purchases has allowed dealers to see business opportunities. As a result, more rumors and false reports have emerged. It can be seen that flustered consumers have also contributed to the “restricted purchase†boom.
The influence of purchases is far-reaching
Whether it is the behavior of local governments themselves, or the advocacy of dealers and the media, or consumers themselves to scare their own consumption is the soil of "limited purchase," fortunately Xi'an timely brake the car.
In addition, there is no urban standard that can be “restricted†in the industry, which also makes the implementation of the policy unflattering and creates even greater criticism. At the same time, it is known that “restriction of purchases†can only slow down the blockage effect in a short period of time. The time limit for the implementation of the policy and a more fundamental method for resolving traffic congestion have not yet been put forward by any government.
The management of traffic jams is a big project. Sometimes it needs the wisdom of the government, or it needs the policy to create a “combination boxing†rather than a mandatory limit for people’s grievances. The city with limited purchase intentions needs to think twice.
The policy is "advancement" or "forced intervention". The Chinese auto market will undoubtedly be affected. On August 9th, at the announcement of the domestic production and sales data released by the China Automotive Industry Association in July, Dong Yang, Secretary General of the China Association of Automobile Manufacturers, frankly stated: “Xi’an says that it is a good thing to buy unlimited purchases. If there are really two or three cities that are restricted, this year China The forecast of a 5-8% growth in the auto market is probably not guaranteed."
China's auto industry has not been able to get around the fate of the “policy city†and the policy has stopped. The auto market is frozen and the policy is ready. The auto market is bustling. Of course, what we are talking about here is a policy that stimulates consumption. However, starting from the announcement of the restriction of purchase in Guangzhou, there has been a certain degree of suppression of the “restricted purchase†policy of the market that has become mainstream for a time.
Who will continue to instigate restrictions? Who will be the next city to purchase?
Guangzhou: Local Government Attacks the Case
Since the introduction of the automobile purchase restriction order in Guangzhou with lightning speed, all walks of life from car companies, distributors, and consumers have been caught off guard. This is indeed a testimony to the phrase “The strategy has won the world and is taking the initiativeâ€, the Guangzhou government From the announcement of the news to the official implementation of just three hours, this rapid test of the outside world's resilience has inevitably been shelled.
When talking about the restriction of purchase in Guangzhou, Dong Yang said fiercely: “The public should have the same right to enjoy the car culture. I am very uncomfortable with the purchase restriction in Guangzhou. In addition, as far as I understand it, Guangzhou has not received the approval of the Central Government before this purchase. It belongs to the top wind and committed crimes.†He pointed out that the State Council has always had documents that do not allow local governments to issue policies that restrict car sales. In 2009, the adjustment and revitalization plan was even expressly prohibited.
However, the fact is that the purchase restriction in Guangzhou is a foregone conclusion. The successive procurement rules have confirmed that the Guangzhou government is indeed “ready to come.†The impact is profound. Hangzhou, Chengdu, Shenzhen and other provincial capitals are also rumored to be Step into the "restricted purchase" high-risk ranks.
Xi'an: Misreading by Media
It is also surprising that Xi'an is not the first city to follow suit and it is also announced on August 2 that the “Regulations on Road Traffic Safety in Xi’an (Consultation Draft)†will be open to the public. The opinions and comments mentioned that Xi'an People's Government may implement total control and vehicle restriction measures for motor vehicles.
As everyone fell into the panic that was finally caused by the “restricted purchases,†Xi’an’s Legal Affairs Office officially rumored on August 8th, saying that this time the hype was misread by the media.
The draft of the Road Traffic Safety Regulations promulgated in Xi’an was in fact a response to the “Opinions on Strengthening Road Safety Work†of the State Council on July 27. It was not the “imminent purchase†advocated by the media, and since there was no restriction on purchases, There is no such thing as "abolishing purchase restriction."
Although there are certain grounds for this reason, but from the industry's response point of view, "restriction" has already made many people tactics, and the media also played some role.
Shenzhen: 4S shop took the opportunity to speculate
As a southeastern coastal city like Guangzhou, Shenzhen has the eighth largest number of motor vehicles in the country and the second largest number of cars in the country. As a result, Shenzhen has become the most promising candidate for “quasi-restricted purchase†after the restriction of purchase in Guangzhou.
Although the Shenzhen authorities have been very firm in responding to whether or not Shenzhen will limit purchases, Shenzhen has said that it does not consider constraining through purchase restrictions. However, there are still good people who use this as a gimmick to convey error messages to the owner.
It was reported that individual car dealers in Shenzhen took the opportunity to speculate and sent short messages to customers to disseminate the news of the purchase. Most car owners expressed disbelief on the restriction of purchase, but individual car dealers also took the opportunity to raise prices, reducing the margin of preference.
For example, in a sales shop of GAC Toyota, many models have contracted the previous substantial discount measures. Taking the Highlander model as an example, the oldest high-end discount for Highlander was 30,000 yuan, and the discount is now reduced to about 20,000 yuan. In addition to GAC Toyota, there are a number of fast-reacting car dealers to reduce the discount rate, many of the car's concessions have narrowed by 10,000 yuan. However, some car dealers were not affected by the rumor, and the discount rate was flat compared to the past.
Restricted purchase winds have also been used by some dealers around the country to become one of the means to promote vehicles.
Hangzhou: Aiming for urgent orders
Hangzhou is also another popular city for "restricting purchases." A citizen of Hangzhou City said in an interview that after rumors of the restriction of purchase in Hangzhou, he was afraid to limit purchases and he was very eager to buy a car. In the prospective car owners, not only frequently asked to 4S shop, there are more urgent direct orders to buy a car.
According to reports, Ms. Zhang, a finance company in Hangzhou, bought a Ford vehicle last week. She said that he was still hesitating to buy a car. He had heard several friends say that Hangzhou wanted to limit the purchase and think about it. , afraid to really implement, sooner or later to buy soon to buy it.
Some 4S shop salesmen also said that they encountered such owners, the family would have a car, and I do not know where to hear the news that Hangzhou may have to purchase, so they went to buy a car. Similarly, Ms. Tian, ​​who originally wanted to dispose of an old car at home, said to herself on Weibo that the old car would not be sold and the sale would be 20,000 to 30,000. If the purchase was restricted in the future, the old car would be retained. The license may be able to sell more money.
The advance consumption brought about by the restriction of purchases has allowed dealers to see business opportunities. As a result, more rumors and false reports have emerged. It can be seen that flustered consumers have also contributed to the “restricted purchase†boom.
The influence of purchases is far-reaching
Whether it is the behavior of local governments themselves, or the advocacy of dealers and the media, or consumers themselves to scare their own consumption is the soil of "limited purchase," fortunately Xi'an timely brake the car.
In addition, there is no urban standard that can be “restricted†in the industry, which also makes the implementation of the policy unflattering and creates even greater criticism. At the same time, it is known that “restriction of purchases†can only slow down the blockage effect in a short period of time. The time limit for the implementation of the policy and a more fundamental method for resolving traffic congestion have not yet been put forward by any government.
The management of traffic jams is a big project. Sometimes it needs the wisdom of the government, or it needs the policy to create a “combination boxing†rather than a mandatory limit for people’s grievances. The city with limited purchase intentions needs to think twice.
The policy is "advancement" or "forced intervention". The Chinese auto market will undoubtedly be affected. On August 9th, at the announcement of the domestic production and sales data released by the China Automotive Industry Association in July, Dong Yang, Secretary General of the China Association of Automobile Manufacturers, frankly stated: “Xi’an says that it is a good thing to buy unlimited purchases. If there are really two or three cities that are restricted, this year China The forecast of a 5-8% growth in the auto market is probably not guaranteed."
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