Developing China's National Auto Strategy

In a strategic sense, the car is not a simple means of transportation, but it is a matter of national security. Zuo Yanan, the deputy of the National People's Congress who had just retired from the position of Chairman Jianghuai Automobile, took out 19 motions in one breath, which made people feel admirable. Among these 19 motions, one of the 19 motions proposed to improve the government procurement ratio of self-owned brands . In the motion, he said that in the international community, it is common practice for government procurement to focus on domestic companies and self-owned brands. Canada, the European Union, Japan, the United States, and other developed countries and regions are all the same. One of the important reasons is that based on national security considerations, the government must make strategic forward-looking predictions.

He explained from four points: First, almost all major electronic and communication systems in the domestic automobile industry use foreign products and face issues such as the safety of information security technology; second, the automotive electronic control device industry, which is the core technology of the automobile, such as the engine system The control of the transmission system and the control of the transmission system are based on the hands of foreign large-scale automobile groups. Chinese companies do not have the right to speak. Third, domestic navigation products basically rely on foreign products. Once conflicts or wars occur, they face enormous threats. Domestic automotive electronics products still remain in the primary stage and should be supported. He made two suggestions: First, the government guided the automotive industry chain to establish a common technology platform for its own brand core technology and key components, in particular electronic control components and high-performance power batteries; second, it introduced the government's support policy for sharing technology platforms. Establish a capital investment mechanism and feasible and effective investment channels.

China can almost be said to be one of the most open automobile markets in the world. Nearly all global automotive multinational corporations have a place in the country, but there are many practical difficulties for independent brands to go global. Wang Fengying, president of Great Wall Motors, the National People’s Congress’s representative, proposed to clarify the strategic path for the development of China’s auto internationalization. In 2011, when the overall sales volume of the industry increased by less than 3%, China’s automobile exports achieved a substantial increase of 49.45%, a record high, of which the year-on-year increase in passenger car exports reached 107%. The average price of exported cars was comparable to that of 2010. Slightly higher than the ratio. However, while increasing exports, some issues are not to be underestimated: the quality of China's automobile exports is mixed, which affects the creation of the entire Chinese manufacturing brand. The low-end, low-quality, low-end image cannot be reversed; the construction of marketing networks and after-sales service systems lags behind; As the appreciation of the renminbi labor force and raw material costs rise, the price competition advantage is gradually weakening; the lack of R&D capability results in the lack of continuity in “going out”; overseas M&A lacks continuity. Wang Fengying pointed out that internationalization is not an overnight success, and it is recommended that relevant state departments formulate a strategic plan for the overall international development of Chinese automobiles, and implement unified and effective industry coordination and specification guidelines for the international development of auto companies.

In another motion, Wang Fengying suggested strengthening the construction of an innovative R&D system and implementing the strategy of strengthening China through quality.

Li Shufu, chairman of Geely Automobile, is absolutely regarded as the star of the auto industry. After making a big purchase of Volvo and turning it into a profit, he turned his attention to the car air pollution that people had previously paid less attention to. In his proposal, he pointed out: For the environmental pollution in the car, the World Health Organization has explicitly listed it as one of the top ten threats to human health, such as hypertension and AIDS. When people buy a car, besides paying attention to the appearance and characteristics of the car's brand model, they often neglect the harm caused by the air pollution in the car. In fact, there are a lot of harmful gases in the narrow space of the carriage. All along, there has been no regulation or standard or no supervision on the quality of air in the car in China. Many car owners can only endure the smell of new cars. In recent years, the media have reported that there have been many incidents of injuries caused by air pollution in cars, and disputes caused by air pollution in cars have also increased. He suggested that: The State Administration of Quality Supervision, Inspection and Quarantine of the Ministry of Environmental Protection should take the lead to establish an authoritative air quality inspection and release agency for passenger cars. As for the China New Car Evaluation Regulations (C-NCAP), it regularly conducts sampling inspections on the air quality of new cars on the market and gives them The objective air quality information of the consumer system objectively enables consumers to have the right to know about air pollution in the vehicle. The second is that the testing organizations in various regions must require the qualification certification of the state and be able to issue a nationally recognized and legally valid test report. The third is to change the “Guidelines for Air Quality Assessment in Passenger Cars” to national compulsory standards as soon as possible.

Li Weidou, general manager of China National First Automobile Group Import & Export Co., Ltd., member of the National Committee of the Chinese People's Political Consultative Conference, stated in the proposal the problems faced by China's auto industry upgrading: the industry is low in concentration, and the world’s largest automaker has not produced a large auto group. The weak influence of self-owned brands did not create a well-known global brand; the risk of overcapacity was further increased. Once the price war was started, the weak self-owned enterprises would face a greater threat of survival; the speed of industrial technology upgrade was also Not fast enough. Li Weidou suggested: vigorously promote the strategic restructuring of the industry, improve the access threshold for automobiles, and further increase the degree of industrial concentration; further strengthen the construction of independent brands, formulate more operational implementation rules, and further intensify enforcement; study carefully to adapt to China's national conditions and enterprise development. Technical strategy and technology line.