From the glory of the century to the next century

When the first Chevrolet was born in a rented garage in downtown Detroit in 1911, Chevrolet began its journey to every corner of the planet. A hundred years of history, sales of more than 209 million cars and trucks have made Chevrolet one of the world's largest car brands and has traveled to more than 140 countries around the world.

Like many world-class brands, Chevrolet always upholds the passion and love of the founding and the values ​​of freedom. For more than 100 years, Chevrolet has continued to innovate and promote the development of the automotive industry with its “love”; with “love” attention and satisfaction of most people’s car needs and driving experience; “loving” to create green technologies that lead the future, seeking sustainable cities The best transportation solution for development. Chevrolet is making ambitious plans for the next hundred years, starting its second century with the best product series ever.

As Chevrolet is approaching its new century, we look back and pay tribute to this glittering golden bowtie, and interpret every impulse of its challenges in a century of history. Every time love is realized.

Who is

On November 3, 1911, Louis Chevrolet, an excellent racer with the role of senior technician and mechanical engineer, and William C. Durant, a visionary automotive marketing guru, founded Chevrolet.

How many

Since its inception in 1911, the Chevrolet brand has sold more than 209 million vehicles in various models.

Logo

The origins of the Chevrolet gold tie logo are different, and the version that was confirmed by Durant himself was inspired by the wallpaper design of a hotel in Paris. In the decades since its introduction at the end of 1913, the coloration and details of the Chevrolet bow logo have undergone many changes, but its basic shape has never changed. In 2004, Chevrolet began to adopt the shape of a golden bow tie as the brand identity of all models sold around the world. The gold bow tie logo, along with each Chevrolet, flew into the homes of ordinary people.

How to say say

Like luxury fans who are supposed to spell out Hermès and Salvatore Ferragamo correctly, how can car owners miss the standard pronunciation of Chevrolet? Chevrolet and its nickname, Chevy Cher, are not pronounced in accordance with the English pronunciation rules—

100-year best lineup

Regardless of whether or not you are suffering from selection difficulties, you must select the best 8 models in the Chevrolet 100-year classic model, which is really a difficult problem to make.

However, these 8 models always have the final reason to touch the heart, so that Chevy fans in the "favorite" in struggling to give up the "more love," the sediment layer.

1912 Classic Six

Car Dream Because Chevrolet, the founder of the race car driver and excellent mechanic, had a dream, an advanced car dream with the car he loved as his soul, the first car in the history of Chevrolet was born. The five-seater with many standard configurations priced at $2,150. At the time, only the rich man could afford it. However, Chevrolet successfully sold 2,999 vehicles in the first year. The Classic Six C Series is 40 hp and has a top speed of 65 mph, which was highly competitive in high-performance cars. Billy Durant’s son and daughter-in-law even drove a Classic Six from Detroit to San Francisco and took a 2,500-mile-long trip that was unheard of at the time.

1936 Suburban

Gorgeous Adventure In 1936, the first choice for long-distance travel was still the railway. When the train arrived, you gracefully stepped out of the car and looked around. The workers were busy moving your baggage and parcels out of the train. You and your family's excursions were about to begin. Chevrolet's Carryall appeared in time, gorgeous and calm. Load your vast equipment and gas field to your destination - this Carryall model with white tire tires, radios, and heating equipment makes it possible for drivers to transport eight passengers comfortably and magnificently for the first time. Travel destination. The superstar car star who has gone through a 75-year career is the longest-lived car brand that is still in production. According to estimates by General Motors, which has produced about 2.4 million vehicles so far, from fire fighting and police vehicles to limo, the VIP candidate, this Suburban is definitely one of the dream cars of life families.

1948 Pickup

Victorious Boys When the big boys in World War II triumphed and returned home, they found some familiar guys waiting to welcome them. Chevrolet redesigned the vehicles made during the war, the so-called "Victory Cars," adding a lot of comfort to the car, and then presented this beautiful Pickup to the public. From time to time and over the long years afterwards, it can be seen in the thousands of farms in the United States and the men working hard.

1957 Bel Air

In addition to being the best fantasies of the girls for their boyfriends, the practical and zealous fans “be full of style and practicality” are the reasons why Bel Air holds the top of its favorite camp. Of course, the legendary small-size V8 engine from Chevrolet, the choice of 140 to 283 horsepower, and the full range of windshields, the giant chrome bumper and the dynamic tail fins all contributed to the star-studded star. The 283-horsepower engine was the first to introduce the fuel injection system on the stadium into the commercial market, making Bel Air create the speed that it had been in.

1964 Chevrolet Malibu

"Everyone has a swordsman complex in mind." In 1964 Chevrolet Chevelle introduced a new and improved product line under this slogan. The name was inspired by Malibu Malibu Beach in California. Because of the rapid growth of influence and popularity, Malibu immediately won a special title for himself. Everyone loves Malibu, not only because it covers the love of the body design - four-door sedan, two-door hardtop convertible sport sports car and double seat wagon, etc., the interior is more luxurious than the Chevelle300, because of the four-cylinder The carburetor and 300 horsepower of the small V8 engine performed extremely well. In the market that was still dominated by Bel Airs and Impalas large cars that year, this heavyweight, mid-to-high-end car that felt more zippier became popular in the United States and Europe. Today, Malibu has evolved through eight generations and incorporates DNA, which is more sporty in shape, more fun to drive, and energy-saving and environmentally friendly. It officially blew into the clarion call of the mid- to high-end model segment in China.

-Best of the Best-

1969 Chevy Camaro

In the centennial celebration of the Chevrolet official website, the 1969 Camaro won the fiercest vote and became the most classic Chevy. Many Camaro fans have never withdrawn from the trend, but also won numerous fans around the world with the "Transformers" of the three large global film. 1969 is Camaro's best year. The 1969 Camaro is equipped with new bezels, door panels, rear panels, grille and taillights, redesigned dashboards and comfortable seats for a more intimate ride. It won the 1969 best annual model, it is considered to be the hottest genre star in the classic muscle car, and made several appearances on the big screen. This legendary performance sports car has now landed in China, calling for heroes to control and love.

1970 Chevelle SS

The way that wild family sedan people look at old-fashioned "daddy and mother's car" is very interesting. Even today, the guy who is seen as a family car is still at the top of everyone's muscle car chart. That year, General Motors raised the conventional standard for the displacement of medium-sized vehicles, so this Chevelle SS was successful. It actually carried a wild 450-horsepower V8 engine, so it could accelerate to 100 miles per hour in 13 seconds. Attention was miles. It can provide a perfect travel experience with my aunt to my grandmother on Sunday, so anyone under the age of 30 can recognize it at a glance in Speed ​​and Passion.

2009 Corvette ZR1

Once again, the car has a typical Corvette look. The ZR1 is a high-performance model in the family that brings Corvette's performance to the level of a supercar. The car won the 2010 Car and Driver magazine Lightning Lap and both Lamborghini and Porsche beat. The new 100th Anniversary Edition ZR1 even offers the car owner a special experience to be experienced: helping to assemble the engine of his car. The ZR1 can reach speeds of up to 205 mph and is the most versatile GM production vehicle.

American Chevrolet

¤ American cultural symbols

Like the Bumblebee Bumblebee in the Transformers, Chevrolet has a heart that pursues dreams and love. In 1975, "baseball, hot dog, apple pie, and Chevrolet" became the most popular slogans of the year. A typical American cultural joyous picture of a hot dog and apple pie on Chevy Road to see a baseball game has not changed for a century.

¤ Garage spokesperson

The American magician David Gaborer once said: “Dad’s head in the garage opened his head and blew his head and looked up. It was a look of oil in the eyes of the children. This is magic.” Happy time under the garage, creating a unique and rich garage culture. Who can count the number of American boys who grew up with a chevrolet in their own garage and grew up with his father who was surrounded by him? Many years later, they smiled and smeared oil on their son's face, and found himself becoming a Chevrolet magician in the garage.

雪 Chevrolet song

In the Chevrolet 100th Anniversary Celebration, Pandora, the nation's largest pop music radio station, also joined in the promotion of the “Top 100 Chevy song list.” 100 songs were carefully selected to make a special feature of Chevrolet's classic songs to make fans. Among them, there is no shortage of superstars. - Don McLean's "American Pie" and Elton John's "Crocodile Rock" are all on the list. Moving melodies teach people to think about it. Www. Pandora. Com/chevy100

雪 Chevrolet · Motion Picture

Hornet, I believe this will be the answer that comes first in most people's minds. "Transformers" series of movies sweeping the world's box office super popularity, so that the protagonist Camaro Kemaruo in China became a legendary hero. As stated in the slogan, no sports car like the Chevrolet Camaro has evolved through five generations and continues to uphold men’s strength and fearlessness, never give up fighting spirit and fraternal loyalty; neither sports car can Like the Chevrolet Camaro, giving so many illusions of driving passion, people are eager to join him in the legendary world.

雪 Chevrolet Racing 500th Grand Prix

In May 1911, the Indianapolis 500 (Polish 500 Grand Prix, Indianapolis, Indiana) opened its doors. The most attractive aspect of this elliptical bend with a slanting angle is the speed at which the car can achieve the highest speed - 390 km/h. Since 1948, the Chevrolet brand has served as the sports car for the race for 16 times. It has raced on the track before all the race cars. This honor has never been reached. In 2008, the Corvette Z06 E85, an eco-friendly racing car using the E85 ethanol fuel engine, was the first to bring the concept of environmental protection to the playing field.

雪 Chevrolet Book

1961 Chevrolet's 50th Anniversary Celebration Chevrolet Official Chevrolet Story

In 1929, Durant's daughter Margery Durant published "My Father."

雪 Chevrolet advertising

The famous American singer Dinah Shore interprets the classic Chevrolet Bel Air with a song “See the USA in Your Chevrolet” and continues to sing in the United States. “See the U.S.A in your Chevrolet,” has become the most concentrated in the United States for a time. This passionate pride makes you feel that as long as you pull down the window, the American dream will come.

World Chevrolet

// The wave of globalization

The wave of globalization that Chevrolet has been making in recent years has made this gold bowtie no longer merely an "American", but it is also a world. Chevrolet's "Golden Tie" logo has been used in more than 140 countries around the world. It also uses global business relationships based on the assurance of brand image, product value and performance. It is determined to develop automobiles that meet local tastes and needs, and the Global Engineering and Design Center. Cooperative R&D also continues to improve the performance, safety and efficiency of the Chevrolet.

// Chevrolet in China

Statistics show that in 2010, the Shanghai GM Chevrolet, with an amazing performance of 543,709 cars, soared sales growth to an unprecedented 63.4%. This year, China became Chevrolet’s third largest market after the United States and Brazil. Since entering China for six years, Chevrolet has quickly become the backbone of the Chinese automotive market with its solid product strength and highly appealing brand power. In China, it has owned more than 1.6 million car owners. With the development of the product layout, Chevrolet is becoming a full range of brands covering all market segments in China, and unmarked brand awareness has jumped to 78%.

// machines that change the world

Since the launch of the first car, Chevrolet has been committed to becoming the most influential brand through continuous innovation. In 1915, Chevrolet introduced the 490 model car, reshaping the market structure of the city of Detroit. This car is priced at 490 US dollars, it has brought as much influence as Detroit T model. Chevrolet's non-accessories are equally strong. In 1955, the Cameo Carrier series models were called "gentlemen's pickups." Chevrolet is still the leader in pickup, SUV and MPV markets in the United States, Canada and Mexico. Not only that, Chevrolet also pioneered many of the automotive industry's first. The first color car body, the first car radio, the first SUV, etc., have greatly promoted the development of the world's automotive industry.

[Chevrolet Talent Development Manual]

6.66 seconds

Statistics show that in 2010, Chevrolet sold 4.26 million cars worldwide, and sold one car every 7.4 seconds. As of August 2011, Chevrolet's sales have accelerated again, and a Chevrolet has been bought every 6.66 seconds.

12940 miles

In 2010, one in every 16,16 people on the planet purchased the Chevrolet, arranging the bumpers of these cars against the bumper, which is 12,940 miles in length, equivalent to 52% of the Earth's equator.

Double champion

At the World Touring Car Championship (WTCC), Chevrolet took only less than a year and a half from its debut to the championship. In the 2007 season, Chevrolet driver Alain Menu took pole position five times, setting a record of single-season pole position for the race driver, and the Chevrolet team won the championship for the seventh time. In 2011, the Chevrolet team also had a huge advantage. In the Asian Games before the start of the game, they defended the championships of the team and the drivers.

31 times

Since participating in the race in 1952, Chevrolet has won 31 titles in the NASCAR annual championship team. Along with the "Cyclone Cyclone" Chevrolet Corvette, the Chevrolet Impala SS was born in 1958 and the Chevrolet Camaro in 1967.

The future, come for me

A new era of electrification is in sight

"In the future, come for me" is the attitude that young people should have.

The birth of Chevrolet Volt, the world's first extended-range electric vehicle from General Motors, made the real electric-powered car a reality.

The Chevrolet Volt can drive 40 to 80 kilometers of mileage without the need for fuel and zero pollution emissions.

The 490-kilometer cruising range can be obtained through the extended range method, which completely solves the problem of “mileage anxiety” for general electric vehicles.

As a new product that can be compatible with many new energy technology solutions,

Volt's launch marks the beginning of a new era in the era of automotive electrification, although not necessarily the ultimate solution to the life of automobiles in the era of high oil prices.

But at least, it did "change the DNA of the car"!

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