Government New Deal or New Breakthrough in Tire Industry

“It is not an exaggeration to say that these seven strategic emerging industries are all directly related to the tire industry.” After reading through the "Twelfth Five-Year Plan for National Strategic Emerging Industries Development Plan" passed by the State Council, they came from Shandong. Mr. Li of the tire industry understands this.

“Energy conservation and environmental protection”, “high-end equipment”, “new materials”, “new energy vehicles”... Searching for keywords related to the tire industry in recent years, the frequency of these concepts is really high. Mr. Li explained that because tires are a traditional type of industry and they are small in scale, many people overlook their high relevance to emerging industries.

The relevant personage thinks that the biggest role of the new government administration is to promote the “green” trend of low-carbon environmental protection in the tire manufacturing industry, and at the same time it can promote the breakthrough in the level of new tire materials. The country’s high regard for new energy vehicles will surely bring a new upgrade and development opportunity for China’s tire industry.

Or make "pressure environmental protection" become "power environmental protection"

In this new government policy, "energy conservation and environmental protection" is placed at the top of the seven major industries. This theme is similar to the development strategy that tire manufacturers are currently implementing.

Right now, the major concern of major tire manufacturers is no matter how to improve the performance of tires, reduce energy consumption, and create "green tires" that meet China and even world standards.

The so-called " green tires " mean that radial tires have a low rolling resistance, low fuel consumption, and low exhaust emissions through the application of new materials and improved designs. According to reports, consumers add a box of oil to the car, of which 20% is consumed in the tire rolling. Using "green tires" can greatly reduce energy consumption in this area.

The first "green" step was the global multinational tire manufacturer. They planted advanced tire technology and environmental protection concepts at their factories in China, launched environmentally friendly tires, launched a series of environmental protection activities, and competed with the market for environmental protection concepts and products to further expand their market share in China.

Domestic tire companies also follow suit. What differs from multinational companies is that most of them pursue “green” momentum, and more come from the pressure to “save the export market”.

At present, nearly half of domestic tires are sold in overseas markets. In the developed countries and regions of the world, mandatory decrees have been implemented in recent years to classify tires and clearly define fuel economy, energy consumption efficiency, and noise. This makes domestic tire companies have more sense of urgency.

A person in the tire industry believes that "pressure and environmental protection" is not necessarily a bad thing. It may prompt domestic tire companies to rethink and pay more attention to environmental protection and "green" development in the future development of the company.

This time the government introduced a new policy, which is aimed at the entire domestic energy-saving and environmental protection industry. If it really can indirectly promote the tire industry to become "pressure environmental protection" as "power environmental protection," it may be just "beating up."

Want to take a new energy car "shunfeng ship"

Cars cannot have no tires. No matter how the car develops, it is inseparable from the tire industry's strong support.

Among the seven emerging industries in the country's latest strategic plan, “new energy vehicles” have been singled out as one item, which fully demonstrates the government’s confidence in the importance of new energy vehicles and their future prospects. This also made the tire industry see new hopes.

Tyres are an important part of the car, and they are key components. According to common sense, the automobile industry and the tire industry should be inseparable, and at least “usually frequent”. However, due to institutional historical origins, these two industries have always been “as two trains running on railroad tracks” and each has its own “circle”.

Whether you are talking with a car or a person in the tire industry, you will find this strange phenomenon: the intersection of the two is very few. In addition to the necessary business contacts, there are not many people who know each other between the two industries.

Nowadays, a wide variety of new energy vehicles have been hit by fire throughout the country. If the tire industry wants to catch this “new energy wave”, what path is it? Tire alone is a part of the car? Things do not seem so simple.

An industry analyst said that market demand should be the biggest driver of change in the company.

The benefits of new energy vehicles in energy conservation and environmental protection are undoubted. However, high costs and technical mismatches have delayed the process of large-scale commercialization. As a "big oil consumer" in auto parts, if "green tires" can be widely adopted, it may be possible to end the new energy vehicles as soon as they are in the "concept era".

The above-mentioned person stated that the national policy has increasingly stringent requirements for vehicles to reduce fuel consumption. Auto manufacturers located in the upper reaches of the tire industry chain have gradually noticed the great potential of tires for energy conservation and environmental protection. The demand of automobile manufacturers will undoubtedly become the biggest driving force for tire companies to promote environmental protection technology changes.

He predicted that with the further advancement of the “green tire” industrialization, the large-scale popularization of new energy vehicles will become a trend.

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