Domestic pickup trucks are also gaining popularity abroad. According to the latest data from the National Pickup Truck Market Data and Information Federation, 11 companies registered in 2005 sold a total of 118,400 pickup trucks (excluding SUVs), representing a 36.5% increase compared to the same period last year. Among these, Great Wall led with 36,000 units sold, followed by Jiangling with 22,000, ZTE with 17,000, Zhengzhou Nissan with 13,400, Futian with 13,200, Qingling with 8,800, Yangzi with 38,000, Beiqi with 16,000, Gio with 7,500, FAW with 3,900, and new Futian with 1,800. Other unregistered brands such as Shuguang, Wanfeng, Xinkai, Tianma, Dadi, and Panther were not included in the statistics. When combined, the sales of all pure pickup trucks reached approximately 126,000 units.
Industry experts believe that Great Wall has remained the top-selling brand in China for eight consecutive years. Its strong company foundation, brand image, product variety, and extensive service network make it difficult for other competitors to catch up.
According to analysts, the growth rate of pickup truck sales in 2005 was nearly 30 percentage points higher than in 2004. The main reasons behind this significant increase include: First, despite rising oil prices, consumers are increasingly favoring small-displacement vehicles. However, for industrial and commercial users, pickup trucks remain essential due to their versatility in carrying both people and goods, forming a stable user base that continues to grow. Second, the introduction of diesel pickup trucks has become widespread, offering lower fuel costs and attracting more buyers. Brands like Great Wall, JMC, Nissan, ZTE, and Futian have launched diesel models, which now account for about 50% of the market. Third, new brands such as Great Wall Chai Shen, Gio, Dongfeng, and Beijing Automotive have entered the pickup market, contributing to its expansion. Fourth, the export of Chinese pickup trucks has become one of the highlights of China's auto exports. Since the second half of the year, self-owned brands have maintained strong export performance, including trucks, heavy trucks, and light trucks, which are key players in China's automotive exports.
Moreover, after over a decade of development and competition, Chinese pickup trucks have continuously improved in terms of technology and equipment while reducing prices. This enhanced cost-performance ratio gives them a competitive edge, effectively preventing foreign pickups from entering the Chinese market. So far, foreign pickup trucks have had little to no presence in China.
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