Panasonic Lighting establishes marketing center in Xiamen


Panasonic Lighting entered China in the form of a specialty store in the 1990s. At present, the industrial layout of Panasonic Lighting is: Japan develops high-quality products, which are produced in Panasonic factories in China and India, and are sold in Asian countries. After 20 years of development, Panasonic currently has LED lighting production plants in Shanghai, Henan and Hebei, and its specialty stores are all over China.
At the end of March this year, Matsushita held a new spring tour of the lighting switch in Fujian Weinan area in Xiamen. The Panasonic lighting switch dealers from Xiamen, Zhangzhou and Longyan in Minnan attended the meeting. Zhou Yuqing, deputy director of the South China Department of Matsushita Electric Materials Industry Department, told the author that in 2014, Panasonic will launch more products and services customers, and set up an operation center in Xiamen to better develop the market.
According to Zhou Yuqing, Panasonic's LED lighting fixture with dimming function has strong market competitiveness. This kind of luminaire can change the distance between the light source and the lens by rotating the top device of the luminaire, and the illumination range can be adjusted to make the illumination range Flexible adjustment between small angle, medium angle and wide angle. Especially in shop lighting, this dimmable Light Fixture has been well applied. In the store lighting application, the lighting effects of different products can also be interpreted according to the layout of the store. Panasonic has also added a separate dimming product that can adjust the brightness of each appliance from 5% to 100% depending on the subject. The brightness of this kind of clothing lighting is equivalent to the brightness of the original 50W products, and the life of the light source is 40,000 hours. In addition, Panasonic's living room lights are also quite distinctive, and the market response has been good.
It is understood that the annual output value of Panasonic's lighting business in China is now about 350 million yuan, of which the ratio of residential lighting to non-residential lighting is 2.5:1; by 2015 it will reach 600 million yuan and expand non-residential lighting. Business. Panasonic Lighting is optimistic about the prospects of China's green lighting and will continue to expand its LED lighting business in China. By 2015, Panasonic will increase the proportion of LED lighting in sales of lamps in China to 60 or more. By 2015, Panasonic's stores in China will increase from about 2,500 to 5,000, and will expand from the coastal areas to the second and third-tier markets.

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