Recently, Tang Gang, deputy general manager of Jirui Union Heavy Industry Co., Ltd., served as general manager of United Trucks Sales and Service Co., Ltd. Does this mean that there will be major changes in the strategic route of the joint truck?
In response to numerous queries, Zhang Zhiguo, deputy general manager of Jirui United Truck Marketing Service Co., Ltd. (hereinafter referred to as Union Trucks), told reporters recently that since its inception, United Trucks has been emphasizing “building high-end heavy trucks that are compatible with the future Chinese heavy truck market and approved by a wide range of users. "Heavy trucks with world-class standards" are joint trucks' persistent goal.
Truck K12 heavy truck <br> actual sales of more than 5000 in 2013 the rapid development
While the target remains unchanged, the joint truck itself is constantly undergoing a series of changes. Zhang Zhiguo said that although the domestic heavy-duty truck market has been sluggish in the past two years, the joint truck has grown in a contrarian direction and has made considerable progress. By the end of September this year, the joint trucks had received orders for 6,000 vehicles and actually sold nearly 5,000 vehicles. “Almost twice as much as in 2012, especially LNG mixers and LNG dump trucks have achieved excellent results in the first and second segment markets. These all indicate that the joint truck has already bid farewell to the post-market silent period and began to enter Rapidly developing track."
Zhang Zhiguo explained to reporters that Tang Gang, the newly appointed general manager of United Trucks Marketing Services Co., Ltd., previously served as deputy general manager of Jirui Union Heavy Industry Co., Ltd. and was mainly responsible for the production and research and development of the combined trucks. At this time, he was the general manager of the marketing company, mainly because Technology and sales links are inextricably linked. It is necessary to delve into the first-line market to understand user needs in order to develop products that meet the needs of users. "This is also one of the constant changes in the joint truck."
Optimistic about the prospects of the heavy truck industry, insisting on the road to differentiation
This year's rapid growth of joint trucks coincides with the recovery of the heavy-duty truck industry, which also creates a good external environment for its rapid development.
Zhang Zhiguo believes that this year's heavy truck market will enter a state of slight growth. “The current industrial consolidation is driving changes in the logistics structure. In the future, the heavy truck market will develop in the direction of high-end and will focus on updating needs.â€
Zhang Zhiguo stated that the retailers and affiliated households on the market have also shown a trend of centralization and have higher requirements for product efficiency, reliability, and economy. “Economics is not only about low prices, but about the economics of operating costs. The performance characteristics of these products are exactly the direction of joint trucks and an opportunity for joint trucks.â€
"The strategy of the joint truck is to continue to take the road of differentiated competition." Zhang Zhiguo added. The first is the differentiated competition of products. He told reporters that recently the price of LNG has risen. Experts predict that the price of natural gas will continue to rise in the next 3 to 5 years, the economics of LNG heavy trucks will be weakened, and the growth of LNG heavy truck sales will slow down. However, with the rising demand for environmental protection from the whole society, energy conservation and emission reduction have increasingly become the subject of public attention. LNG heavy trucks still have great potential for development in the medium to long term.
“It is imperative for LNG heavy trucks to replace diesel heavy-duty national Limin. The development of LNG heavy trucks is not only the demand for the development of joint trucks, but also the responsibility of the company to the society. Therefore, we will continue to strengthen the R&D investment in LNG heavy truck projects in the future.†Zhang Zhiguo said, "The 13-liter LNG tractors announced by the joint truck earlier this year have been welcomed by the market. Driven by this product, LNG trucks of the joint truck have so far sold nearly 1,000 vehicles."
In addition, Zhang Zhiguo also told reporters that this year, the joint truck launched a number of new products, including 8 × 4 trucks, LNG tankers, etc., as well as the just-released "Smart Edition" joint heavy truck. “At the same time, we are also planning new models for 2014. The new models will have more improvements than existing models, and the emphasis will be on configuration rationality and economics, and we will strive to be more fuel-efficient, more rational and more lightweight.â€
Followed by the differential choice of users. Zhang Zhiguo believes that with the rapid development of the logistics industry, the grouping trend will become more and more obvious, and individual users will become less and less; but large logistics companies, especially those with industry influence, are still few, and most of the logistics companies still It is about 10 to 100 small and medium-sized scales.
“As joint trucks have high-end product image and price, individual users are still very sensitive to price issues. These 10 to 100 small and medium sized logistics companies pay more attention to comfort, safety, and economy, as well as to prices. Relatively insensitive, it is our key user group."
When it comes to the future of heavy trucks, Zhang Zhiguo believes that China's heavy truck industry still has great development prospects, but in the next 3 to 5 years, competition will become more intense, and the joint truck will continue to adhere to differentiated competition strategies and lay a good foundation for realizing the company's long-term goals.
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