After experiencing the silence of “heat policy, cold market†for many years, the domestic new energy automobile market finally ushered in the harvest period. According to statistics from China Association of Automobile Manufacturers, in the first half of 2014, domestic new energy vehicles (including electric vehicles and plug-in hybrid vehicles) produced 20,692 vehicles and sold 20,477 vehicles, which was an increase of 2.3 times and 2.2 times over the same period of last year. Over the full year of 2013. Among them, the production and sales of pure electric vehicles completed 12,185 vehicles and 11,777 vehicles, and the production and sales of plug-in hybrid vehicles completed 8,507 vehicles and 8,700 vehicles respectively.
On this basis, in July, various favorable policies for the development of new energy vehicles were introduced more frequently. The executive meeting of the State Council was held on July 9. The meeting emphasized that the development of new energy vehicles is an important measure for the transformation of China's transport energy strategy and the promotion of ecological civilization. Support the development of strategic new industries for new energy vehicles. The meeting decided that from September 1st, 2014 to the end of 2017, it will be licensed to sell (including import) purely electric vehicles and eligible plug-in hybrid (including incremental) hybrid and fuel cell three types of new energy vehicles in China. , Exemption from vehicle purchase tax.
Recently, the State Administration of Public Administration issued the “Implementation Plan for the Purchase of New Energy Vehicles by Government Agencies and Public Institutions†on the official website, and further launched various measures to stimulate the growth of new energy vehicles. On July 21, the General Office of the State Council issued the "Guidance Opinions on Accelerating the Popularization and Application of New Energy Vehicles", which proposed 25 areas in six areas, including breaking local protection, advancing the construction of charging facilities, access conditions for new energy vehicles, and policy systems. Policies and measures to promote the development of new energy vehicles.
Various favorable policies were introduced frequently, and the new energy automobile market finally ushered in the moment of breaking ice. Some analysts believe that if it is said that the previous sales of new energy vehicles were inefficient because of inadequate policy support and weak systems. Then, the development of new energy vehicles in the future will depend on whether the company can produce good products.
Full escort policy, new energy automobile market icebreaking <br> <br> the introduction of favorable policies, provides a good market environment for the development of new energy vehicles. The “Opinions†resolutely broke down local protection, and all regions must strictly implement the national unified standards and industry standards for new energy vehicles and charging facilities. They must not formulate and introduce local standards for new energy vehicles and charging facilities. All regions must implement a national unified catalogue of new energy vehicles, and they must not adopt local development catalogues, carry out repetitive inspections and inspections of new energy vehicles, require auto manufacturers to set up factories in the country, and require entire vehicle companies to purchase locally produced batteries and motors. The illegal measures such as parts and components have hindered the entry into the local market of new energy vehicles produced in other places, and restricted or disguised restrictions on the purchase of new energy vehicles in the field and in certain categories.
In addition, the government has also played out a combination of policies to promote the private consumption of new energy vehicles. Multiple subsidies, exemption of purchase tax and other concessions have focused on breakthroughs in the purchase of cars. Among them, the purchase tax relief policy will further promote the development of the new energy automobile market. According to the 10% purchase tax, a new energy vehicle with a bare car price of 300,000 yuan can save about 30,000 yuan in car purchases. In addition, the "opinions" also proposes to study and improve the tax incentives for energy-saving and new energy vehicles, and to do a good job of taxation and exemption of vehicles and boats. Car consumption tax policies will continue to be implemented and tax policies will be used to encourage the consumption of new energy vehicles. This means that consumers will save more costs by purchasing new energy vehicles.
Government procurement will also promote the development of new energy vehicles. The Implementation Plan for the Purchase of New Energy Vehicles by Government Agencies and Public Institutions stipulates that from 2014 to 2016, central government agencies and new energy vehicles that are included in the scope of filing for the Ministry of Finance, Ministry of Science and Technology, Ministry of Industry and Information Technology, and the National Development and Reform Commission shall promote the use of cities. New energy vehicles purchased by government agencies and public institutions account for no less than 30% of total renewal of the current year, and will increase year after year.
Except for the above-mentioned government agencies and public institutions, all provincial (district, city) other government agencies and public agencies, new energy vehicles purchased in 2014 accounted for no less than 10% of the total amount of equipment in the current year (of which Beijing, Tianjin, Yangtze River Delta The proportion of purchases of government agencies and public institutions in the Pearl River Delta region with fine particulate management tasks is not less than 15%; it is not less than 20% in 2015; it is not less than 30% in 2016, and it will increase year after year.
This measure quantitatively guarantees the scale of purchase of new energy vehicles. Although this measure does not stipulate that the procurement scope is its own brand, the plan stipulates that the price of purchasing new energy cars shall not exceed 180,000 yuan after deduction of financial subsidies. At present, the price of imported new energy vehicles is more than 300,000 yuan, and only self-branded models are required to meet this requirement, such as the BYD Qin plug-in hybrid vehicle. After deducting state and local subsidies, the price is only around 120,000 yuan. This is another major advantage for self-owned brand new energy vehicles.
In the use of new energy vehicles, the policy also provides a number of facilities. The "Opinions" proposes to implement a differentiated new energy vehicle traffic management policy. When the relevant region adopts motor vehicle purchase restriction and line restriction measures to alleviate traffic congestion, new energy vehicles should be given preferential treatment and convenience. Improve the road traffic technology monitoring system and facilitate the passage of new energy vehicles through the automatic number plate recognition system. In addition, regarding the construction of charging facilities and the elimination of local protection, the “Opinions†also made systematic regulations, and the difficulty of charging will no longer be an obstacle to the development of new energy vehicles.
Who is the biggest winner of new energy vehicles? In the first half of 2014, there was an explosive growth in new energy vehicles. In terms of sales volume, BYD has become the biggest winner of new energy vehicles. Data show that in the first half of the year BYD new energy passenger vehicle market accumulated sales of 6,748 vehicles, of which, pure electric cars e6 sales of 1,391, plug-in hybrid vehicle Qin sales 5,357. It is understood that about 5,000 new energy buses will be ordered in 2014 and it is expected to deliver 4,000 vehicles during the year. In particular, Qin plug-in hybrid vehicles, since the listing in December last year, sales have risen rapidly, sales in June alone reached 1055, sit firmly on the throne of new energy car sales champion. BYD said that as of now, Qin has not delivered more than 8,000 orders.
From the sales structure of new energy passenger cars, BYD sold 6748 new energy passenger vehicles in the first half of this year, accounting for 52%. Other brand new energy passenger vehicles sold 6,175 vehicles, accounting for 48%. BYD's performance in the plug-in hybrid car market was particularly noticeable. In the first half of the year, 5,538 units of plug-in hybrid cars were sold in China, of which BYD Qin sold 5,357 vehicles, accounting for 97% of the total sales volume of plug-in hybrid cars. Far ahead of other brands.
In addition to BYD, new energy vehicles such as BAIC, JAC, Chery and other brands also had their gains. Statistics show that companies that have won fruit in new energy vehicles are players who have long been preparing and brewing in the field of new energy vehicles. Enterprises with a wait-and-see attitude are basically in vain. A person in charge of an automobile state-owned enterprise once told the media that their attitude toward new energy vehicles is neither advanced nor backward. So far, this company's new energy automotive products have not yet shinen. Perhaps the wait-and-see attitude is the root cause of this situation.
However, from a geographical point of view, the development of new energy vehicles is not balanced. Take Beijing and Shanghai as an example, Beijing's subsidy policy is only for pure electric vehicles, which affects the sales of plug-in hybrid vehicles. According to statistics, in the first half of the year, Beijing had 331 new energy vehicles on board. In contrast, Shanghai's subsidies cover pure electric vehicles and plug-in hybrid cars. In addition to the local subsidy of 30,000 yuan in Shanghai, the above model can also obtain a special new energy license plate valued at more than 70,000 yuan for free. At the same time, district-level finance also provides a subsidy of 15,000 to 20,000 yuan. In the first half of this year, Shanghai had 1,436 new licenses for private-equipment private cars. In 2013, the number was 581.
From 2013 to 2015, Beijing has set a target of 35,000 new energy vehicles, including 30,000 passenger cars and 5,000 public vehicles. In the same period, the goal of Shanghai was to sell 10,000 new energy vehicles, including 7,600 passenger cars and 2,400 public vehicles. However, in the first half of 2014, Beijing had only 331 vehicles for new energy vehicles, and Shanghai's new energy vehicles had 1,436 vehicles on the market. From a geographical point of view, Shanghai has become the biggest winner of new energy vehicles. If Beijing wants to increase sales of new energy vehicles, it must continue to push forward with policies.
As the saying goes, opportunities are always reserved for those who are prepared, and this is exactly what is used in the field of new energy vehicles. BYD started early in the field of new energy vehicles and persisted for a long time. It accumulated a great deal of technical reserves and product experience, and finally got more fruits when new energy vehicles arrived in spring. This is both a reward for heaven and it is a matter of course.
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